A unique system for acquiring better and more appreciative accounting clients locally. This tested and proven service leaves you only the interesting and positive parts of client-acquisition while giving a guarantee on its results...

Competition for accounting clients is LOCAL

Our mission is to help you to take ownership of YOUR local market of accounting services

HDK Consultants USA Inc.

 

HDK Accounting Firm Referral Programme


BESPOKE
WEB DESIGN:
Commission a unique, content-rich web site with search engine optimization for your accounting firm


Tailored In-House Theme Seminars for your accounting Firm

Quality-Assured Accountancy Client-Acquisition Service

You don't need me telling you how hard it is to obtain new clients for an accounting firm. It is one of the most difficult industries in terms of sales.

Essentially there are SEVEN major hurdles or barriers in acquiring new accountancy clients.

You need NOT create PERFECT solutions for each but certainly a workable one, if you wish to obtain new clients with any certainty and continuance.

Reversely, wherever one goes astray would denote the TYPE of problem one has with client-acquisition and, indeed, with the clients you obtain.

So let's go through these seven points of misery then.


Finding prospective accountancy clients1. Finding potential accounting clients

The first barrier involves the problems in FINDING potential clients, businesses who are looking for a new and better accounting service.

Here, the definition of "a potential client" is of great importance. Mere "contacts" or "leads" will usually create a lot more work than they're worth.

"Qualified, preselected prospective clients" is what you should be after in sufficient quantity every month to ensure you acquire at least ONE new client from those prospects monthly. Of course, two is better... but one is the absolute minimum to warrant the cost and bother of prospecting at all.

This is the bitter pill for most accounting firms, the first point in the chain of actions that may lead to new clients or then not. But here we usually spend far too much for advertising, marketing, or telemarketing in comparison to what we obtain in tangible results.


Successful presentation of accounting services producing the desired results2. Having a successful presentation that begets desired results with an acceptable success ratio

The second barrier is actually connected with the first, namely how to present your services in such way as to make them realise the unique benefits and the singular value of your services.

Paying an arm and a leg for appointments with unknown decision makers — whether in money to some telemarketing firm or in sweat equity prospecting yourself — is pointless unless you have reasonable certainty that you WILL create a uniquely positive impact in that meeting.

Both of these first two barriers are formidable because the general thinking about accounting is that "all accounting firms are alike" and/or that "their services are identical."

This is why it is so seemingly impossible to create a positive difference, to project yourself out there so that potential clients SEE you as uniquely different and desirable.


Achieving closure with accounting clients without selling3. Achieving closure with potential clients without salesman antics

The third barrier to acquiring new clients pertains to CLOSING the prospective client.

Procuring the DECISION from the potential client is usually a drawn-out affair that takes up your time but produces a lot of disappointments.

Essentially the longer the client thinks about changing accountants, the more uncertain he grows about it, so a prolonged decision process lowers the success ratio of sales.

An important part of this barrier is the fact that an accounting professional cannot easily take on a hat of a salesperson. It does not sit well with his/her actual role with each client and, truth to tell, few accounting professionals feel comfortable in sales.

Thus, the third barrier is really a lack of a proven method that would allow the accounting professional to achieve closure with potential clients WITHOUT having to sell at all. I'm talking about a set of tools bespoke for the consulting accountant that ensure the CLIENT ASKS TO SIGN ON.


A unique accounting service that's highly desirable...4. Having something unique and spectacular to offer to potential clients

The fourth barrier is again a close cousin to the previous one:

To secure such demand, to be able to elicit such commitment from the potential client, you need to have something rather spectacular to OFFER to them. "Spectacular" in THEIR view, that is.

I'm not talking about those "value added services" that you're supposed to sell to existing clients that are so enormously difficult to sell as they're either not related to your core expertise OR quite advanced so only a few clients realise the value.

I'm talking about a BASIC service whose value is head above others in the eyes of your potential clients. An ACCOUNTING service of a basic level that would interest every single potential client and onto which they would gladly sign.


Having a plan on client services and advancement5. Having a plan on where you're taking the client once signed on

The fifth barrier involves WHAT you sell and HOW you sell it, once the client has signed on.

In other words, do you offer him "hours" or "compliance services" or "data entry" or "monthly and yearly accounts" ...or something else that's completely identical to what everyone else is offering and thus altogether comparable by price (and ONLY price as most clients have not the expertise to compare the QUALITY of accounting work)...

...OR do you offer him something that teaches him to use MORE of your knowhow and services, something which, once delivered, will make HIM ASK FOR MORE... something that's not available elsewhere and is NOT priced by the TIME it takes to deliver?

If the latter then you're going to love working with these clients. They'll gradually become more and more attentive, interested and active. They'll see the VALUE of your knowhow because it heightens THEIR advancement of ability in understanding finances.

If you sell the first alternative, then it's likely that in a few years they'll again develop the same dissatisfaction toward regular accounting services that made then change from their previous accountant over to you... and you can expect no growth from the average client in terms of more income, more profits, or more motivating cooperation.

This point is important to client-acquisition because the more dreary, boring, un-motivating and/or financially unrewarding the cooperation, the less yearning you'll FEEL for acquiring new clients. And the degree that you are enthusiastic and passionate about it will decide how much you're prepared to DO for achieving the goal, of course.


Finding better-paying, more appreciative accounting clients6. Avoiding nonpaying and uncooperative clients

The sixth barrier is again related to the previous one: After all the work and trouble you went into for acquiring a new client, you may find that he has certain undesirable characteristics which make serving him an experience you WANT to have?

How do you screen potential clients to avoid the unrewarding, unappreciative, uncooperative and slow-paying ones? Well, to do so you need to have solved the two previous barriers so that what you OFFER cannot really be bought unless the business owner appreciates your knowhow and is willing to pay for it.

Additional screening tools exist but it all depends on how successful your prospecting system is so that it screens deadbeats from the onset AND produces sufficiently many potential clients monthly so you can AFFORD to chuck out a couple if you feel like it... if you get a feeling these entrepreneurs aren't desirable as clients that is.


Keeping client-acquisition continuing & producing7. Keeping the client-acquisition activity going and producing

The seventh barrier involves the actual ongoing activity of acquiring potential new clients and keeping it going and producing expected results.

It's one thing to START something and a whole another to KEEP IT GOING once the initial enthusiasm has waned.

Here, the more you take on to keep going, the harder it will be.

Ideally, such activities function best if you have the tools to do each part correctly, backup to help if you have problems... and an outside service that delivers you those potential new clients to work with.

Thus, let someone else do the tedious bits and concentrate on the more positive parts where your expertise counts most. That way you will WANT to keep it going because it's enjoyable and productive.

And that's what the Quality-Assured Accountancy Client-Acquisition Service is all about.


 

Quality-Assured Accountancy Client-Acquisition Service

Quality-Assured Accountancy Client-Acquisition ServiceWe offer Quality-Assured Accountancy Client-Acquisition Service on basis of exclusive territory for one accounting firm in each viable area of Britain.

This service solves the seven barriers of accountancy client-acquisition by giving you the tools to handle each step of the way in a successful manner AND by finding you a set number of preselected potential clients from your area every month.

It's a turnkey system yet one where YOU remain in full control of your client-acquisition. It gives you the method, tools and systems along with unlimited backup, does the hardest part (finding potential clients) in your stead... and ensures your success.

 

You pay for results only

Quality-Assured Accountancy Client-Acquisition Service - you pay for results onlyIn the Quality-Assured Accountancy Client-Acquisition Service, you receive a set number of preselected potential clients from your area.

We do what it takes to find prospective clients within your area until we obtain the agreed-upon quantity every month.

We guarantee the quality of these contacts also.

You don't pay for someone "trying" to produce potential clients but receive results for your money every month.

You receive RESULTS you can build on and pay only for that.

 

Quality Guarantee

Quality-Assured Accountancy Client-Acquisition Service - Quality GuaranteeIn your Quality-Assured Accountancy Client-Acquisition Service, we define the TYPE of client you want and give a definite quality guarantee for the potential clients that we produce for you.

We stand by our work so that every prospect you receive IS interested in your services, not just talked by a persistent telemarketer into agreeing to hear you out.

You never waste time with the potential clients we acquire for you but can rest assured they ARE genuinely interested in what you have to offer and definitely considering changing accountants.

And if you find one or two who aren't, we will find new potential clients to replace those for you absolutely free of charge.

 

Comfortable, proven tools for you to use

Quality-Assured Accountancy Client-Acquisition Service - comfortable toolsYou need not sell at all in this system. Furthermore, you need not have any marketing experience nor will you ever have to figure out what to say or do.

Your Quality-Assured Accountancy Client-Acquisition Service comes with a set of ingenious tools you can go by, spelling out what to ask and say in a tested sequence of simple actions.

Using these tools is easy.

Moreover, these tools have been meticulously planned (and tested, piloted and proven) to be used by you in your most comfortable role as an accounting professional, so you NEVER have to take on the hat of a salesman.

As the system is based on tools that have been extensively tested in use by accounting professionals, very little training is needed. In fact it takes a couple of hours only and you're ready to go.

We include the training which can be done via the telephone too. We also include ANY amount of backup support, troubleshooting and assistance you may want in solving any problems that may or may not arise when implementing this simple system until it runs perfectly, producing new clients continually.

Since your part involves only contacting decision makers who are already interested in what you offer AND you do your part by using the tools, you concentrate on the interesting part of the whole and achieve a good success ratio while at it.

In other words, you NEVER AGAIN have to make a cold call in your life, never again need to talk to anyone who's NOT interested in your services, never again have to put up with sullen or unreceptive target persons.

 

Enough of what it takes to guarantee new clients at the end of it

Quality-Assured Accountancy Client-Acquisition Service - guaranteed resultsYour Quality-Assured Accountancy Client-Acquisition Service is exceptional also in that it is based on exact sciences, unlike any other marketing system.

Through tens of thousands of trials, pilot cycles and turnarounds, your Quality-Assured Accountancy Client-Acquisition Service has been built on a set of mathematically precise ratios of what is needed to ensure CERTAINTY OF END RESULTS.

This means that in your Quality-Assured Accountancy Client-Acquisition Service, you will have enough marketing going on to produce a sufficient number of potential clients of ample quality, followed up by you with a set of tools that further increase their interest and understanding, set up in an ingenious sign-up method to a service considered uniquely desirable by prospective clients... so that you WILL receive new clients at the end of it.

In other words, we've done our homework, tested each part of the system for years and with thousands of prospective accountancy clients to know with full certainty the ratios and phases and actions needed to guarantee new clients at the end of it every month for you, the accounting practitioner.

We're not out to "try" anything with the Quality-Assured Accountancy Client-Acquisition Service. We only aim at successfully increasing the number of your accountancy clients while ensuring that your new clients produce more income and profits than previously.

Due to these factors, your Quality-Assured Accountancy Client-Acquisition Service is known for producing an unparalleled CERTAINTY OF RESULTS.

 

Competition locally within the accounting industry

Quality-Assured Accountancy Client-Acquisition Service - local competitionI wish that it was in my power to guarantee the success of ALL accounting firms in each area, but unfortunately it is not.

Currently there are simply too many accounting firms and practices compared to the demand for everyone to expand... or even retain a viable clientele to sustain their presence within the public practice of accounting.

With your Quality-Assured Accountancy Client-Acquisition Service we can guarantee healthy and profitable expansion to ONE accounting firm in each area, but as some 96% of new clients are "someone else's old ones," it goes without saying that new clients are taken from local competitors.

And while this is done at the highest ethical standards without ever talking down competitors, you understand that it's not going to be pleasurable to your competitors.

The law of supply and demand in a local market reacts to improvements and positive changes made by any single practitioner. That's to say, when one accounting firm begins offering something that's perceived as more useful, more beneficial, more interesting by CLIENTS, a flow of clients to that practice is inevitable.

That's the reality of the industry when it comes to local competition.

Against that reality, one wonders why some accounting firms aim solely at RETAINING their market share without any desire to expand locally. Remaining stagnant in an ever-changing competitive scenario is perhaps the most difficult of all goals... and, amazingly, the riskiest one at that.

Honing one's client-acquisition onto an effective level would allow the firm to influence the QUALITY of its clientele so they can gradually afford to get RID of those low-profit, uncooperative and slow-paying undesirables and REPLACE them with a more appreciative, cooperative and affluent type of client.

That's the best strategy IF expansion in terms of NUMBER of clients is currently difficult or risky due to difficulties in human resources or other such issues.

That way, you can react instantly if and when someone in your area changes the balance of demand by introducing a more desirable service concept OR by starting an aggressive marketing campaign.

The point is that an accounting firm that changes the local balance of power will obviously NOT have the professional courtesy to inform his competitors about his plans or actions. It usually takes months or years for others to catch up with it, at which point the damage is done in terms of loss of clients... and it's always the BEST type of client that we lose, right?

It might be a better strategy to have the capacity to attract new clients already, so as not to be caught dead in the water by changes in the local competitive environment.

That would ensure the firm is basically ready to shift into a higher gear instantly if someone else in the local competitive scene changes the balance of "laws of attraction" and begins acquiring new clients of the better type.

 

Only one Exclusive Territory per viable area

Quality-Assured Accountancy Client-Acquisition Service - exclusive territoryIf there is a fault with this system it is that your Quality-Assured Accountancy Client-Acquisition Service only works for ONE accounting firm in each area.

That's because it draws its immense power from the existing state of things as seen by clients of accounting firms, offering that which clients want but don't receive from their current accounting firm.

Let me explain that a bit.

Traditionally, we look around to competitors to see what they HAVE. But this system has moved mountains — and researched the needs of accountancy clients for years — to find out what's NOT there but SHOULD BE since clients want it.

And you can't look at your competitors to see what's NOT there, right? Yet that's what your Quality-Assured Accountancy Client-Acquisition Service is based on, offering businesses what they WANT but what's not available from your competitors.

That's its strength and that's how it draws its power from the existing state of things as seen by clients, offering what they WANT but aren't receiving... or rather what they THINK is NOT available.

But obviously it works best if only ONE accounting firm in each area is able to offer it.

And because we obviously benefit from ensuring OUR client has the upper hand in competition, we only accept ONE accounting firm from each area.

For this reason, your Quality-Assured Accountancy Client-Acquisition Service comes with exclusivity of territory.

Together we define a viable area of operation for your firm, one that combines the vital factors required to keep your accounting firm expanding continually by accumulating the best type of client from that area for years to come.

And then we close that area, reserving it solely for your firm, and remove it from our sales plans. Once an accounting firm reserves its area, this territory is no longer available to their competitors in that location.

 

Find out the availability and map out the suitability

Quality-Assured Accountancy Client-Acquisition Service - availabilityThe Quality-Assured Accountancy Client-Acquisition Service is not for every accounting firm.

Firstly, it does not suit everyone's preferences on what they want to do with their accounting firm or how they want to promote their services.

Secondly, I personally review every potential accounting firm wanting our services just to make absolutely certain we CAN help this client if we take the assignment.

If I don't honestly believe we can make a difference in the success of your accounting firm, I will not offer you this service.

And finally, we can only take one accounting firm from one area containing a sufficient number of potential clients to keep this firm expanding risk-free and profitably for years to come.

We believe in our service and know it works only if YOU are satisfied with it and its results. For this reason, we give you full freedom to terminate the service at any point, thus minimising the risk of your Quality-Assured Accountancy Client-Acquisition Service.

But first of all, you'll need to find out whether or not your local area is available and, if you're interested in the Quality-Assured Accountancy Client-Acquisition Service, I would advise doing so without delaying to avoid disappointment.

We will also help you define by your own choice whether or not the Quality-Assured Accountancy Client-Acquisition Service suits your individual needs, ideas and preferences that you have for your accounting firm.

Finding out the availability and suitability of the Quality-Assured Accountancy Client-Acquisition Service for your firm free of charge and done without any obligation for either party.

Simply fill in the enquiry form below now and I will contact you to let you know if your area is still available and we can then discuss your requirements for client-acquisition so that you can define whether the Quality-Assured Accountancy Client-Acquisition Service is for you.

To avoid disappointment, please don't delay this first enquiry if you are considering acquiring new accounting clients.

 

Quality-Assured Accountancy Client-Acquisition Service

 

Enquiry Form

Please note that this form is only for the practitioner or partner of an accounting firm. We do not facilitate this free service to those who aren't the decision makers since defining the suitability of this system requires discussion with the principal of the firm.

Your name:

Your position in the firm:

Your accounting firm:

House number / street address:

City/Town & Post Code:

Telephone number:

Best time to call you:

Your e-mail address:

Web site (if you have one):

Define your operative area of activity — the area
you would want exclusively for yourself, where
you want to obtain new clients — in one way or
another (city, part of city, post codes or
geographical definition):

Please explain if you have some specific purpose for
the Quality-Assured Accountancy Client-Acquisition Service, for instance, are you looking to acquire more clients for the purpose of increasing the number of clients and turnover OR is it more for the purpose of replacing certain clients with better ones?

If you want to communicate something else,
please write it here:

Thank you. And now simply click the grey
"Submit" button below to send your enquiry!

Click here to submit your enquiry:

Click only once, it may take a while
before anything happens!
 
Quality-Assured Accountancy Client-Acquisition Service

 

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland Str.
Clearwater, FL 33755, U.S.A.
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
CONTACT FORM


Practice Management Articles

- Monthly Financial Consulting Service: Introducing the proven superior BASIC accounting service that will give you a steady flow of new clients: The MFCS practically sells itself!

IF there was a way to ensure that clients understand and use the information they receive from YOUR basic Accounting service... you would have a mile-long queue of business owners outside your door, all begging for you to accept them as new clients!

CLICK HERE to read how to start delivering a basic Accounting service that 85% of business owners consider so valuable that they would immediately start considering a change of Accountants if they thought it was available...

How to ware your Marketing Hat with a creative, results-producing viewpoint?

As the owner of an Accounting firm, you have many separate tasks and hats. In this article, we examine how easily one can think about marketing "wearing the wrong hat"... and how to avoid the inevitable cost...

CLICK HERE to hold onto your Marketing Hat and make life a lot easier!

Why not offer what businesses want MOST?

51% of small businesses turn to their Accountant for advice...but are we WASTING this natural demand by NOT advising SMEs on the most make-sense and NEEDED areas of enterprising... just because they don't know how to ASK FOR IT?

CLICK HERE to see how you can give clients what they want most....

Packaging Accounting services into highly desirable products

What on earth is PACKAGING? Well, it's the first and most important part of marketing... something without which you will have enormous hardships in getting your services sold effectively because you're not utilizing the PULL that's there. If you read nothing else from our web site, PLEASE read this...

CLICK HERE to read how you can package your Accounting service so it has tremendous pull for your main market — so the service will SELL all on its own!

Instead of paying thousands, how about GETTING PAID for marketing your Accounting services?

In your wildest dreams, have you ever imagined that marketing your services could DIRECTLY BRING INCOME instead of costing an arm and leg?

No, you didn't misunderstand and there's no mistake here... and it's not a wild scheme but something a growing number of firms are employing today...

CLICK HERE to read how Accounting publications can start bringing you a direct income AND new clients!

Looking for inexpensive marketing ideas for a small or startup Accounting practice?

A small Accounting firm has some very speficic requisites for any marketing system. Otherwise, you're playing with the very survival of your practice.

There are certain simple basics on how to EVALUATE Accountancy marketing systems on whether these really have what it takes for you to get new clients.

CLICK HERE to learn how to evaluate your needs for an Accounting service marketing system!

Making use of normal people in selling Accounting services... or are you planning to do it yourself forever?

Read this article to find why it's seemingly impossible to get someone to sell your services successfully. Once you KNOW, you can actually DO IT...

CLICK HERE to learn how you can help average people become highly effective sales persons for your Accounting firm!

EXPANSION-MINDED OR NOT? Why not take this tongue-in-cheek test to measure your readiness for expansion...

Expansion doesn't just happen like a lightning out of blue skies. It requires favourable circumstances... Here's a test for you if you have what it takes to BITE bite into this hot chilli pepper...????

CLICK HERE to test how ready your firm is for healthy expansion at this moment!

Ready-to-use tools for finding prospective Accounting clients and to present & sell your services successfully:

What's all the fuss about ready-to-use tools for marketing & selling Accounting services? What's the difference — if these are NOT software solutions then WHAT are they?

CLICK HERE to learn the secret of ready-to-use marketing & sales tools used by the most successful Accounting firms today!

The biggest trap stopping you from obtaining Accounting clients at will...

There's an insidious, invisible TRAP into which we've all fallen. If allowed to remain unnoticed, this trap mechanism will effectively keep any Accounting professional from ever gaining the ability to obtain clients at will.

Knowing the anatomy of this insidious trap (and knowing how to get out of it) is probably the most vital piece of knowledge for unleashing your true potential in acquiring new clients at will.

CLICK HERE to learn the biggest trap stopping accountancy client acquisition... and how to guarantee it won't stop you from obtaining accounting clients at will!

Why you can't find anywhere NEAR as many prospectice clients as you want:

If only you could FIND MORE PROSPECTIVE CLIENTS...

Why does it appear impossible? Why do you get SO FEW referrals and prospects? What's causing this?

Well, chances are you've totally overlooked the biggest source of prospective clients in your area!

CLICK HERE to read an amazing article on different types of prospects and what you need to find and sign these onto your services successfully!

Pricing Accounting services at value... but what's the value to clients?

Pricing your service by hourly rates will always result in lots of upsets and unnecessary explanations.

Why not adopt the principle of charging for availability of advice and at the value your expertise really represents to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard if you know how to do it...

CLICK HERE to see how Accountants have been able to achieve freedom from hourly rates while increasing profit by an avearge 22 percent....

 

Do you KNOW what what business owners think about, value in, and want from Accounting... or just THINK you do?

Are you LOSING THOUSANDS by assuming business owners think the same way you do about Accounting services? Could it be that their viewpoint is very much different?

One thing is for certain: If you align your marketing message to meet EXACTLY what business owners want from Accounting services, you will start gettin a lot of new clients. Read why most Accounting firms are SO CERTAIN THEY KNOW while they still can't get new clients...

CLICK HERE to read this amazing and life-changing information on how you can start controlling the flow of new Accounting clients!

Accounting service marketing: Getting your message across

Why is it so difficult to get ANY response to marketing letters, ads and sales promotions? What can you do to change it?

CLICK HERE to read how you can get your Accounting service marketing message across and create lots of interest for your services!

Why "hiring a marketing expert" won't cut mustard if you want new clients...

One of the most common misconceptions among mid-sized Accounting firms is to think that all they need for marketing is to hire a marketing expert.

But that's really like solving a transportation problem by hiring a chauffeur and forgetting that he needs a VEHICLE to drive before any results can be hoped to be obtained...

CLICK HERE to read what you need BEFORE hiring a marketing expert for your Accounting firm for RESULTS...

So you're looking for a faster, easier solution to finding new Accounting clients?

Many Accounting professionals in public practice don't really want to get involved in marketing and sales that much. Instead, they're looking for a fast and easy solution to finding new clients.

But BUYER BEWARE... does such a system EXIST at all? Well, many CLAIM that it does but if it sounds too good to be true...

CLICK HERE to read why looking for an easy way of finding Accounting clients can make you vulnerable for untold trouble!

-Vital necessity of troubleshooting-- When choosing a marketing system for your Accounting firm...

Learn the insider secret on how you can instantly spot a functional marketing system and reject untried and unproven systems. The secret lies in whether or not the system has TROUBLESHOOTING TOOLS...

CLICK HERE to read why the inclusion of troubleshooting tools is so vitally important when choosing a marketing system for your Accounting firm!

Risk Management: Controlling the risks in marketing Accounting services

CLICK HERE to read this eye-opener about risks of marketing Accounting services and how to minimise them for yourself!

So you HATE cold calling and don't AT ALL believe in telemarketing?

Then JOIN THE CLUB... you're definitely not alone!

But is telemarketing really a waste of time and money... or is it simply that you need a completely DIFFERENT approach (and system) to get lots pf prospective clients for Accounting services by way of telemarketing?

CLICK HERE to read how altogether 10,000 preselected prospective Accounting clients were obtained by a simple telemarketing speech...

Prospective Accounting clients through direct mailing?

Many Accounting professionals in public practice have tried their hand in creating sales letters. And most of us have had to give up for it's very expensive to find out that the letter doesn't bring results...

To get results, you need to use exactly the right words and concepts in your letter. And while it's not much of a secret, it makes a huge difference in response...

CLICK HERE to read how you can use direct mailing letters to obtain a good number of interested leads!

7 factors governing the success of Accountancy prospecting

CLICK HERE to read a 7-point evaluation on factors influencing how many potential clients you find

You're 98% success... but to get a new client you need a hundred!

CLICK HERE to find those missing 1-2 percent in order to harness your true marketing potential

- FIGHTING BACK: How certain are you that it is impossible to get new clients for your Accounting firm in today's economic situation?

Midst all the bad news, it's easy to forget that an economic slowdown contains both risks and opportunities, just like any other. Doing nothing is the only certain way to ensure that the situation can do maximum damage.

In fact, during recession you can make a HUGE LEAP FORWARD in terms of increasing your clientele and income... simply because most of your competitors do absolutely nothing. All you really need is to have a marketing strategy that aligns with the economic situation.

CLICK HERE to read how to harness recession to get lots of new Accounting clients!

How to SELL without having to use superlatives about yourself?

If only it was easier to sell...

Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives can be very embarrassing... and one can also argue that such salesman antcis don't go well with the image of an Accounting professional.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

CLICK HERE to read how you can unleash your true selling power while remaining in your Accountant's role!

New Generation Accounting Service PRESENTATION techniques

The traditional Accounting service presentation has outlived its usefulness. It still works with referrals and some prospects, but if you are serious about getting a lot MORE clients, you'll want this amazing new technique...

CLICK HERE to read more on how to increase sales remarkably with a new Accounting service presentation technique!

Advertising & Marketing of Accounting services - a complete waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE to learn why advertising accounting services doesn't work... and how you can change that!

Are you practical or not when it comes to selecting a marketing system for your Accounting firm?

How can you find out beforehand whether or not a marketing system is practical and easy to use? Is it possible to estimate how fast and easy it is to start using the system and actually OBTAIN the expected results... new clients?

CLICK HERE to read how you can evaluate an accountancy marketing system for its practicality and usability before buying it!

Comparing Accountancy marketing systems: The ease of getting started and the degree of support

In selecting a practice management system for your Accounting firm, it is essential to ensure those offering the system have actually used it themselves...

CLICK HERE to evaluate the practical experience behind any Accounting service marketing system.

THE DIFFERENCE between traditional and modern marketing techiniques for Accounting firms

Traditional Accountancy marketing has a lot of good and perfectly applicable parts and practices. But some parts are ineffective by now. Learn how you can get results by using the MODERN marketing tehniques...

CLICK HERE to read an article that will forever change the way you think about marketing Accounting services.

You don't want to increase the NUMBER of Accounting clients but REPLACE a few with BETTER paying & more cooperative ones?

Sometimes the idea of increasing the number of clients isn't appealing for obvious reasons. Not everyone wants to expand through a vast clientele and take on the hassles of employing many people. A sole practitioner who's been in practice for a while usually has TOO many clients already... and too much hassle. The old 80/20 rule (20% of clients cause 80% of the hassle but not of the income) can be beaten but it takes a bit of cunning.

CLICK HERE to read how to start changing the profile of your clientele so that you get more of those profitable and cooperative Accounting clients and can replace the bad ones!

How to sell advanced added-value Accounting services

Many Accounting Professionals have superb additional services to offer to their clients. But why are those added-value Accounting services, special consulting, valuation and other such excellent services so difficult to sell?

There's a very simple and logical reason for it - and once you know what the barrier is, you can effectively open the door to increase the sale of these additional services.

CLICK HERE to read the full article on solving the riddle of getting advanced Accounting services sold.

How to sell Accounting services: Getting your hourly rates accepted by prospective clients

Majority of business owners seek for low-cost Accounting services. Justifying reasonable hourly rates is a constant pain and source of disagreements.

There is a simple way to help your prospects and clients accept your fees...

CLICK HERE to read on pricing of Accounting services and achieving acceptance the fees.

Do you want to get a lot more REFERRALS for accounting services?

Referrals are the cream of all potential clients for an Accounting firm. They're easy to deal with and you can close almost all of them onto your services.

But why are they so hard to find? And how do you INCREASE the flow of referrals?

CLICK HERE to learn the six factors governing the flow of referrals for Accounting services!

-Accounting Firm Prospecting System Evaluation Points-

Does it have correct Approach in Prospecting for Accounting clients?

Does the prospecting system have a planned and tested route
from contact to sign-on to follow?

Does the prospecting system have ENOUGH of what it takes
to really GET results?

Does the prospecting system include a systematised method
with TOOLS that require no training to use?

Does the prospecting system allow for constant marketing outflow
& sales activity of practical nature?

Does the marketing system include a way to monitor results
and troubleshoot problems?

Does the marketing system put you in control and give full
independence to obtain new Accounting clients wherever you want?

| MARKETING ACCOUNTING SERVICES HOME PAGE |
|
LINKS | CONTACT US |
Copyright & Legal Disclaimer | Privacy Statement | About HDK Consultants