The famous 12-part Modern Accountancy Marketing Course, the in-depth definitive guide to all the insider secrets of marketing accounting services and acquiring new clients. With some 2,400 pages of tools, instructions and information...

Competition for accounting clients is LOCAL

Our mission is to help you to take ownership of YOUR local market of accounting services

HDK Consultants USA Inc.

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Modern Accountancy Marketing Course

Acquiring the knowledge of accountancy client-acquisition at its best

We call it the Modern Accountancy Marketing & Sales Course and it is It's a system developed during several years of trial and error, finding the practical, ready-to-use tools that will bring new clients in the hands of an accounting professional with no need for prior experience of marketing.

It took YEARS of back-and-forth research, testing, adjustments and piloting with 50 independent Accounting firms USING the system continuously before it was proven.

Now it is the one and only client-acquisition system that works with certainty and produces uniform results in the hands of any practising accounting professional using it.

Once you have these tools, obtaining new clients becomes a set of easy-to-do steps, all of which you can do without any prior experience.

If you HAVE marketing knowhow then you'll find it even easier to produce results with these tools... and to have OTHERS do so also.

Above all, your Modern Accountancy Marketing & Sales Course is the most comfortable and pleasant to use of all systems. It will allow you to sell well while REMAINING in your role as an Accounting professional instead of becoming a salesman.

The Modern Accountancy Marketing & Sales Course comprises 12 parts covering every effective way of obtaining new clients from the practical viewpoint of "how to obtain RESULTS," complete with tested tools that you can simply begin to use.

No prior marketing or sales experience or training required.

The course is delivered as a subscription-based publication one part per month, with full right to terminate your subscription at any point.

Here's a brief presentation:

Here's a brief part-by-part presentation:

Modern Accountancy Marketing Course Part 1

PART 1 brings you in-depth and unique research information on the feelings, considerations, and areas of ignorance of accounting clients. You will know their needs, wishes, hopes and fears exactly and know how to handle those (often hidden) preconceptions.

Many accountants in public practice are absolutely CERTAIN that they already KNOW what business owners want from accounting services and what they think about CPA firms and so on... and yet they're amazed when they read the detailed survey report which comes with Part 1 of the course.

COMPETITIVE ADVANTAGES GAINED:
You will know exactly why business owners are so reluctant to change accountants and how to SOLVE this obstacle.

You will learn to recognize the various types of prospects and know which ones it's wortwhile to invest your time with.

You will achieve full certainty on WHAT clients value and want and HOW to present it.

Part 1 is only 149 pages and yet it is truly an eye-opening read and you'll also receive a full introduction to Part 2 of your Modern Accountancy Marketing Course.

 

Modern Accountancy Marketing Course Part 2

PART 2 gives you the insider knowledge on direct mailing as it pertains specifically to finding the better type of accounting clients. Included are 13 ready-to-use letters to choose from, along with instructions and troubleshooting.

Part 2 offers you the knowhow of accountancy marketing as it relates to finding appreciative clients who are willing to pay for your expertise. Includes 13 unique direct mailing letters and several strategies of approach to choose from to suit your preferences.

COMPETITIVE ADVANTAGES GAINED:
You will know the pitfalls of direct mailing and how to avoid these. You'll know how to define your ideal client and target these with your mailings.

You'll know how to implement direct mailing and maximise its results. You'll procure certainty on how direct mailing works and can reap the results.

Part 2 measures 184 pages (plus bonus packs and downloads) and also contains a detailed introduction of Part 3 of your Modern Accountancy Marketing Course.

 

Modern Accountancy Marketing Course Part 3

PART 3 gives you a prospecting system based on telemarketing but with a difference. It's unlike any traditional telemarketing and a proven method used to acquire more than 10,000 top-quality prospective accounting clients.

Includes a unique system of prospecting that allows you to approach companies without being recognised as a telemarketer. Includes the script used to obtain thousands of the best type of potential clients. Also includes precise instructions, training materials and troubleshooting so you can have almost anyone produce results with this system.

COMPETITIVE ADVANTAGES GAINED:
You will gain a way to contact any company and engage them in conversation about your trade without triggering the "we already have an accountant" button.

You will be able to recognize the better type of client before you offer your services to them, thus giving you a way to preselect whom you work with.

You will secure a way to increase sales within days from the moment you start and at a cost of few dollars per prospective client.

Part 3 is 176 pages (plus bonus packs and downloads), presenting also the next part (Part 4) of your Modern Accountancy Marketing Course in detail.

 

Modern Accountancy Marketing Course Part 4

PART 4 is gives you the tested tools for presenting and selling your services "without selling." These ready tools ensure that the prospect himself realizes the value of your services and ASKS to sign on.

Part 4 includes the interviews, forms and strategies on how to handle prospective clients and present your service to them so that they sign on then and there.

It also contains detailed information on how to deliver monthly consulting easily and profitably, offering a wide variety of alternatives that offer every denomination of accounting professionals their own level of delivery.

This type of service is easy to deliver for any accountant. It's built directly on the surveyed wishes of business owners and an amazing 85% of prospective clients will find it so desirable that once they're convinced that YOU deliver it, they'll be very willing to consider changing over to you.

COMPETITIVE ADVANTAGES GAINED:
You have the certainty of tested presentation tools that allow you to remain in your role as the accountant without any need for making claims or turning into a sales person.

You will create a uniquely positive impression on every prospect and your offer of service is equally individual so it cannot be compared in price and it will be a winner in quality.

You'll have absolute certainty on what to offer new clients to ensure more income, better profits and the most cooperative and appreciative new clients.

Your marketing, client-acquisition and service delivery will continually build up your image as a quality market leader among accounting firms in your local area.

Part 4 is 209 pages (plus bonus packs and downloads) and it presents the next part in detail at the end of this manual so you know what's coming next.

 

Modern Accountancy Marketing Course Part 5

PART 5 concentrates on very special, accountancy-tailored sales closing techniques, developed and piloted solely for selling your expertise and knowhow as the lead product rather than routine actions such as bookkeeping, tax filing and so on.

These techniques are there to help you clinch the deal without having to become a salesman. No one else will have these unique techniques and you'll be amazed at how effective these are DESPITE being also very comfortable to use... suited perfectly for remaining in your comfortable role as an accounting professional.

These tailor-made sales closing techniques will truly give you the upper hand in competition.

COMPETITIVE ADVANTAGES GAINED:
You will know the most successful closing techniques and how to use them without unpleasantness or embarrassing situations.

Your success ratio from prospects to clients will be the highest in your area, thus further building your competitive strength locally.

You will know how to handle the "I want to think about it" prospects so as to ensure they sign up now... and do it without pressure.

You'll learn to recognize the different types of prospects and use the correct closing technique with each, thus further increasing your success ratio.

You'll spend considerably LESS time in selling to your clients than your competitors despite better results, thus gaining more of the market share continually.

Part 5 is 195 pages (plus bonus packs and downloads) and presents the NEXT part of your Modern Accountancy Marketing Course so you know what's coming next.

 

Modern Accountancy Marketing Course Part 6

PART 6 expands the service concept and delivery of your expertise instead of routine actions, showing how you can sell MORE services to BASIC bread-and-butter clients. Part 6 also offers new added-value services and key points on pricing your expertise.

Part 6 concentrates on how you can expand the delivery of your service to each client continually... and so that the CLIENT will ask to buy more!

This part also gives you several added-value services detailed for delivery and when to offer them so that clients practically snatch them off your hands.

COMPETITIVE ADVANTAGES GAINED:
Your services will attract more clients and you'll sell more to each client, thus growing your market share (and profits) from both ends while gaining on the local competition.

You will understand the true value of your own knowledge and learn to price your expertise accordingly AND easily justify the cost to the clients.

You will gain freedom from hourly rates and find a new way of pricing at value to the client, thus increasing your profit margin and increasing the viability of your firm.

You will learn to "expand" smaller bits of data and impress your clients while ensuring they understand.

Part 6 is 203 pages (plus bonus packs and downloads) and it presents the next part of your Modern Accountancy Marketing Course for your consideration.

 

Modern Accountancy Marketing Course Part 7

PART 7 gives you a professional client-satisfaction system tailored specifically for accounting clients. These tools are guaranteed to make clients more aware of the value of your service, lengthening the average client- relationship and bringing in more referrals.

You will learn why most clients don't understand the true value of what they receive from your services and how this can greatly affect how timely they pay your fees and whether they buy MORE services.

It also directly affects the degree to which they are active in bringing you referrals. Part 7 includes a large set of ready tools for creating a high level of client-satisfaction.

COMPETITIVE ADVANTAGES GAINED:
You will have a quick and easy way to help clients REALIZE how much they receive from your services.

You will be able to find out how much your expertise is actually appreciated AND secure practically hundreds of golden opportunities to sell MORE services to existing clients.

Your client-satisfaction program will further increase your image as the quality market leader among accounting firms in your local area, thus building goodwill and making other marketing efforts pay more dividends.

Part 7 is 213 pages (plus bonus packs and downloads) and it also introduces the next part of your Modern Accountancy Marketing Course so that you know what's coming next.

 

Modern Accountancy Marketing Course Part 8

PART 8 is a clever, top-level referral program that's easy to implement and inexpensive to maintain.
Learn how to harness your clients' willingness to give you many more of those valuable referrals.

A long list of different tools is included for starting a referral program that's inexpensive and fast, yet impressively effective:

With this system, you can easily quadruple the number referrals! Included are all the ready-to-use tools for this ingenious and detailed referral program.

COMPETITIVE ADVANTAGES GAINED:
You learn why clients don't bring referrals and how to handle those barriers and tap into the power of your clients' networks.

You will know how to capitalize on the hard work you've put in with clients over the years and unleash this energy to bring your new referrals on continuous basis.

Having ready tools you can start cracking with the program itself immediately when you so decide, with no time wasted in preparation and little needed in running this referral program.

By greatly increasing the flow of referrals from a limited local marketplace, you automatically get ahead in the local competition practically without cost.

Part 8 is 206 pages (plus bonus packs and downloads) and also presents the next part of your Modern Accountancy Marketing Course so you can make an informed decision about continuing your subscription.

 

Modern Accountancy Marketing Course Part 9

PART 9 offers a unique and cost- effective system for finding outsourcing assignments so that you can easily tempt (and acquire) those bigger corporations to outsource their accounting functions (and even whole financial department) over to your firm.

A single big outsourcing client can represent tens of thousands in monthly fees. But these big fish aren't easy to catch... and the secret lies in approaching them correctly and at the right time... BEFORE they've actually DECIDED in favour of outsourcing their in-house accounting functions.

You also receive insider information on WHAT to offer and WHEN to do it in order to have your outsourcing quotes accepted successfully. But be warned: A SINGLE new outsourcing client can mean more monthly fees than 10-40 average clients... so use these tools with caution!

COMPETITIVE ADVANTAGES GAINED:
You will know what it is these bigger clients are looking for and how you can FIND them at the right time.

You will learn how to approach them the right way to make them consider outsourcing as a viable option to in-house accounting work.

You will obtain the tools to be on the lookout for these big outsourcing clients without any need to spend a penny in costs.

Acquiring a few larger clients will enhance your image as the quality market leader among accounting firms locally.

Part 9 measures 168 pages (plus bonus packs and downloads) and naturally also gives a concise presentation of the next part for your consideration.

 

Modern Accountancy Marketing Course Part 10

PART 10 offers several fresh and ingenious methods and tools for effective and comfortable networking within your community. The manual also includes the basics of public relations so as to maximize the word-of-mouth popularity of your firm.

Networking is intimately connected with PR but you'll be amazed to learn exactly HOW... Included are several fresh and effective networking techniques that will save you from ever having to network empty-handedly.

Instead, you will know how to offer networking partners something THEY want in return for referrals. Part 10 includes all the tools required for these effective networking systems.

COMPETITIVE ADVANTAGES GAINED:
You will have an exact plan how to make your good work known locally in the community, thus further strengthening your position in the competition.

You will be able to initiate totally new and exciting networking ideas in your area, getting the results for being first and receiving the acclaim for being the originator of highly valued networking methods locally.

You will receive a lot more new clients of the best kind who want your expertise and are willing to pay for it.

Part 10 is 199 pages, presenting also the next part of your course.

 

Modern Accountancy Marketing Course Part 11

PART 11 gives you the tools and secrets of educating your target audience with little effort in order to "cultivate" new clients continually and without spending any of your time at it. Learn to get business owners to study the benefits of your expertise & pay for the privilege...

It's not commonly known what tremendous benefits are available to the practitioner through the use of some simple educational activities.

In Part 11 you'll learn how to NURTURE a constant flow of new, motivated clients from your target audience with little or no work...

COMPETITIVE ADVANTAGES GAINED:
You will have the tools to become publicly recognized as the leading accounting firm in your community.

You will know how to publish information, create information products, sell your knowhow in manuals and actually EARN money while promoting your accounting firm.

You'll learn how to acquire glowingly positive publicity for free and turn your firm into a trade mark of accountancy excellence in your area and beyond.

Learn how to utilize publicity and media, the Internet included, and receive free advertizing of the kind you want.

Invaluable tools also for future expansion to other areas for your firm... learn how to prepare the ground for your successful launching of a new branch!

Part 11 extends to 208 pages and explains in details also what you'll receive in the final part of your Modern Accountancy Marketing Course.

 

Modern Accountancy Marketing Course Part 12

PART 12 gives you a sellable manual called Business Owner's Profit Guide (with full resell rights for your firm's client-acquisition) so you can get PAID for marketing... and you also receive a guide for the knowhow on selling your publication successfully.

Part 12 is actually two manuals:

The first is a 97-page sellable manual called "BUSINESS OWNER'S PROFIT GUIDE: How to obtain profit-producing information from your Accounting service?"

This is a highly interesting book for business owners, teaching them to THINK for themselves on how much MORE they could receive from Accounting. They will learn to evaluate Accounting services as well as choose the firm that offers the best service... and that firm will be yours!

This is a major "best-seller" within the industry and it is intended to be sold BEFORE the client signs onto your services.

You get full rights to sell this manual within your practice and pocket all the proceeds.

The second manual of Part 12 of your Modern Accountancy Marketing & Sales Course is 76 pages and includes the strategies on how to get this manual sold in numbers. It also gives the full top-secret strategy of this method... and you'll be amazed at how well your sellable manual will make clients convince themselves that YOUR firm is the best!

COMPETITIVE ADVANTAGES GAINED:
You will take hold of your local market as a recognized publisher of a unique guide that every business owner will want.

You will have a way to sell to businesses without ANY reference to changing accountants, thus obtaining a gigantic competitive edge locally over all other accounting firms, regardless of size.

Your manual will ensure that those who buy it will use their own time to learn to appreciate your services and expertise... and come to ASK to sign on as your client.

You will EARN MONEY while marketing your own services and acquiring a continuous flow of the very best type of client who appreciates your expertise and is willing to pay for it.

After having sold a few hundred manuals, you will have accomplished the position of quality market leader in your community.

 

Modern Accountancy Marketing Course — offering you the freedom to decide your future

You decide the future of your firm...You cannot decide what your competitors will do in future... but you can decide what your direction will be.

Obviously, if you decide to develop your firm and services, enhance your marketing reach, energize the PULL of your services in the local market... well, then it matters not a whole deal WHAT your competitors do in future.

And that's the idea with your Modern Accountancy Marketing Course.

This unique system offers you the freedom to decide your future toward a more viable and prosperous direction.

The system comes without ANY catches. You buy it and it's yours to use in your practice as you see fit.

You receive ready-to-use tools, new information, instructions and even troubleshooting tools that give you the experiences of using these methods thousands of times, so if you face a problem you'll know how to solve it.

Your Modern Accountancy Marketing Course gives you full control of client-acquisition and competition locally. It's in YOUR hands completely and you'll never be dependent on anyone or anything in creating a more prosperous future for yourself and your firm.

This is the way to fulfilling your goals and beyond.

 

Empowering you and your accounting firm

Empowering you and your firm...This system will empower you to achieve your goals and give the tools to motivate your team to work hard toward those same objectives.

And let's not forget this little gem:

Acquiring this system and installing it in your firm will in itself greatly increase the value of your practice.

When it's time to cash in on your life's work, the value of having a fully independent way of obtaining new clients of the best and most profitable kind will be an important factor for the potential buyer.

Don't go just for any new clients or a campaign to obtain a few.

Choose Modern Accountancy Marketing Course and you'll secure the SOURCE of the knowledge, the SYSTEM TOOLS... the WORKS for your OWN FIRM, ensuring you can acquire new clients at any time you want in any quantity you require.

Knowledge and exceptional insight are the strengths of this system. Those are also why the system can be operated successfully by any accounting professional at an affordable and sustainable cost.

This minutely documented system will RETAIN the knowledge and skills of client-acquisition within your firm, making each task easy to transfer to anyone so they'll start obtaining results immediately.

Think what it would mean to possess such a functional system as an edge over the local accounting firm competition.

Think what it would mean to be able to acquire new clients at will.

Think what it means to be able to pull in the BEST kind of client and how such clients will influence your own quality of life.

Think what it will mean to have a systemized method with ready tools and troubleshooting so you can easily hat your juniors to do each task from prospecting to sales and service delivery.

Think how much having such systems will impress a potential buyer and increase the future value of your practice.

That's true freedom and full control over your own future.

 

Cost of your freedom to build your future...Cost of Modern Accountancy Marketing & Sales Course

Note that we use an American credit card facility and thus you will be charged in US Dollars.

Purchased individually (separately, not within a subscription), each part of the course costs $297.00 per part with the exception of Part 12 which is priced at $997.00...

... and believe me, the results this system can bring you are worth that... thousands of times over. However, right now we have a special offer:

As a special campaign and only you can secure this priceless information and set of tools for a special subscription offer:

Right now and until the above date we have a special promotional campaign for course subscriptions you can obtain the course at only...

$147.00 per part

That's right, only one-hundred-forty-seven US Dollars per part, saving a huge bundle of money with each part of your Modern Accountancy Marketing & Sales Course!

Part 1 explains the basic concept of this system along with the guidelines on how to deliver a unique BASIC added-value service which 85% of business owners want but think unavailable... so you'll know exactly what's coming once you've read Part 1.

A month after receiving Part 1 you'll be sent Part 2 at only $147.00... and each following part similarly at the pace of one manual per month... until you've received all 12 parts OR you've terminated your subscription.

If you opt for receiving all remaining 11 parts at once, I will give you a 40% discount off the subscription price. But you don't have to decide now, because you cannot buy all 12 at once. This so you will have absolute certainty on what you're buying.

Remember that you can terminate your subscription at any time as long as you give us four business days' notice before the delivery date of your next scheduled part... so you have everything to win and nothing to lose.

You can also SPEED UP or SLOW DOWN the rate at which you receive parts of the course during your subscription, if the need for that arises.

See terms and conditions for exact details at the end of our secure order form which comes up when you click the "ORDER NOW" button at the end of this presentation.

Trust me, this valuable and unique set of workable tools has NEVER been offered at this low price.

I promise this system will be the best investment you'll ever make for your firm.

However, just to help you make the right decision now, I'm also offering a special collection of BONUSES available only a short while:

 

Order your Modern Accountancy Marketing & Sales Course and you will receive these special bonuses absolutely FREE with your course

Subscribe now and you will receive these unique, high-value bonuses free of charge as your subscription progresses:

An hour of my personal consulting time to be used at any time on any subject during your subscription after the delivery of Part 3 of the course (value $275.00)
Full system for easy monitoring of prospecting and its results (as well as where to put your attention if you get fewer results than expected), valued at $197.00 and delivered with Part 3 of the course
Four-colour Accounting service presenter kit to use with prospective clients, ready to print with ink jet, valued at $297.00, delivered with Part 5 of your course
Manual "How to get others to sell your services successfully" — giving you valuable techniques on how to delegate sales duties to personnel so that you can get results and keep it all under control with minimum time and effort, valued at $197.00, delivered with Part 5 of your course
Four-colour presenter kit for use in outsourcing — ready to print, valued at $350.00, delivered with Part 9 of the course
Four-colour presenter kit for use in networking — ready to print, valued at $350.00, delivered with Part 10 of the course
A set of 10 full-length newsletters for use with your prospective clients — all ready for use by including your contact details, valued at $497.00 but yours for free with Part 10 of the course.
Accounting Professional's Recession Survival Strategy Guide — a unique 247-page guide to learning how you can do better during economic downturns and harness its forces to give you lots more business and profits, valued at $197.00 and delivered with Part 12 of the course.

All of these bonuses are yours for free during the course delivery as scheduled above if you subscribe now.

Do the math and I think you'll agree that the total value of these bonuses combined with total savings on each of the 12 parts that you receive by subscribing now are quite spectacular.

And if you compare the cost with what you can achieve with these tools...

Make no mistake, these additional bonuses are of high value and they sell well. But as they're mine to give, I do so because I absolutely don't want you to bypass this opportunity to get the Modern Accountancy Marketing & Sales Course and to become the quality market leader in your area and a master marketer of your own services.

But I can only extend this offer for a short while so please don't miss the deadline.

 

Delivery of Modern Accountancy Marketing & Sales Course

Delivery of the materials is easy and convenient.Each part is 150-200 pages and most parts include additional materials and downloads.

This course is delivered during a 12-month schedule, one part a month but you can speed up the schedule at will, or take one or more parts in between the monthly schedule.

You can also take three longer breaks during your subscription if you so wish, up to three months each time instead of the one month interval.

The manuals are located on a secret members-only web site and pages. You will be sent an e-mail giving you the URL (web address link) which you simply CLICK to get to a page on our web site where you can download the manual in question.

Each of the 12 manuals is delivered as a PDF file. This Portable Document File uses Acrobat Reader software which is pre-installed in all computers since over a decade. However, should you not have it in your computer, you can acquire it for free from our downloading page.

Downloading a manual is extremely easy and we stand by to render assistance in the unlikely event that you should experience difficulties.

The PDF file is easy to use on your screen and you can easily copy text and graphics from it. Specific materials, such as direct mailing letter text, forms, questionnaires and graphics will also be available as separate downloads for you on our site.

Once you place your order, you will get the first issue within 24 hours... and you're ready to go!

 

You've earned this opportunity the hard way... so don't lose it now

Thank you for all the work you've put into reading this presentation and familiarizing yourself with the contents of Modern Accountancy Marketing & Sales Course.

If you want to see what your colleagues say about these materials then click here to read some of their testimonials.

The only way you can really SEE and FEEL the uniqueness and efficiency of this system is by subscribing so you receive Part 1 to read.

I've made your risk very low and I've piled up the benefits high for you just so you could subscribe with confidence and try it out for yourself.

Your Modern Accountancy Marketing & Sales Course lets you harness your true abilities and utilize your full potential.

It's your road to obtaining higher profits and appreciation which you so genuinely deserve. It's the way of reaching those goals you've dreamed about.

Order now by clicking the link below and you will receive your delivery of Modern Accountancy Marketing & Sales Course materials within hours!

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Frequently Asked Questions about Modern Accountancy Marketing & Sales Course

Terms and conditions of sale and delivery of Modern Accountancy Marketing & Sales Course

If you have further questions, please use our unique product enquiry form to talk to a consultant (not a salesperson) about any and all concerns you may have and to receive answers to each of your questions.

Alternately, if you want to read detailed descriptions of each part's subject matter, use the links at the end of the page!

 

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland Str.
Clearwater, FL 33755, U.S.A.
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
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