Modern Accountancy Marketing Newsletter - free!
- Monthly Financial Consulting
Service: Introducing the proven
superior BASIC accounting service that will give you a
steady flow of new clients: The MFCS practically sells itself!
was a way to ensure that clients understand and use the information
they receive from YOUR basic Accounting service... you would
have a mile-long queue of business owners outside your door,
all begging for you to accept them as new clients!
HERE to read how to start delivering a basic Accounting service
that 85% of business owners consider so valuable that they would
immediately start considering a change of Accountants if they
thought it was available...
How to ware
your Marketing Hat with a creative, results-producing viewpoint?
As the owner of an Accounting
firm, you have many separate tasks and hats. In this article,
we examine how easily one can think about marketing "wearing
the wrong hat"... and how to avoid the inevitable cost...
HERE to hold onto your Marketing Hat and make life a lot easier!
Why not offer
what businesses want MOST?
51% of small businesses
turn to their Accountant for advice...but are we WASTING
this natural demand by NOT
advising SMEs on the most make-sense and NEEDED areas of enterprising...
just because they don't know how to ASK FOR IT?
HERE to see how you can give clients what they want most....
Packaging Accounting services into highly
What on earth is PACKAGING?
Well, it's the first and most important part of marketing...
something without which you will have enormous hardships in getting
your services sold effectively because you're not utilizing the
PULL that's there. If you read nothing else from our web site,
PLEASE read this...
HERE to read how you can package your Accounting service so it
has tremendous pull for your main market so the service
will SELL all on its own!
Instead of paying
thousands, how about GETTING PAID for marketing your Accounting
wildest dreams, have you ever imagined that marketing your services
could DIRECTLY BRING INCOME instead of costing an arm and leg?
No, you didn't
misunderstand and there's no mistake here... and it's not a wild
scheme but something a growing number of firms are employing
HERE to read how Accounting publications can start bringing you
a direct income AND new clients!
inexpensive marketing ideas for a small or startup Accounting practice?
Accounting firm has some very speficic requisites for any marketing
system. Otherwise, you're playing with the very survival of your
There are certain
simple basics on how to EVALUATE Accountancy marketing systems
on whether these really have what it takes for you to get new
HERE to learn how to evaluate your needs for an Accounting service
Making use of
normal people in selling Accounting services... or are you planning to do it yourself
article to find why it's seemingly impossible to get someone
to sell your services successfully. Once you KNOW, you can actually
HERE to learn how you can help average people become highly effective
sales persons for your Accounting firm!
EXPANSION-MINDED OR NOT? Why
not take this tongue-in-cheek test to measure your readiness
Expansion doesn't just happen
like a lightning out of blue skies. It requires favourable circumstances...
Here's a test for you
if you have what it takes to BITE bite into this hot chilli pepper...????
HERE to test how ready your firm is for healthy expansion at
Ready-to-use tools for
finding prospective Accounting clients and to present & sell
your services successfully:
the rave about ready-to-use tools for marketing & selling
Accounting services? What's the difference if these are
NOT software solutions then WHAT are they?
The biggest trap stopping
you from obtaining Accounting clients at will...
There's an insidious, invisible
TRAP into which we've all fallen. If allowed to remain unnoticed,
this trap mechanism will effectively keep any Accounting professional
from ever gaining the ability to obtain clients at will.
Knowing the anatomy of this
insidious trap (and knowing how to get out of it) is probably
the most vital piece of knowledge for unleashing your true potential
in acquiring new clients at will.
HERE to learn the biggest trap stopping accountancy client acquisition...
and how to guarantee it won't stop you from obtaining accounting
clients at will!
Why you can't
find anywhere NEAR as many prospectice clients as you want:
If only you
could FIND MORE PROSPECTIVE CLIENTS...
Why does it
appear impossible? Why do you get SO FEW referrals and prospects?
What's causing this?
are you've totally overlooked the biggest source of prospective
clients in your area!
HERE to read an amazing article on different types of prospects
and what you need to find and sign these onto your services successfully!
services at value... but what's the value to clients?
Pricing your service by hourly
rates will always result in lots of upsets and unnecessary explanations.
Why not adopt the principle
of charging for availability of advice and at the value your
expertise really represents to clients?
How can you CREATE that
value in the minds of your current and future clients? Its not all that hard if you know
how to do it...
HERE to see how Accountants have been able to achieve freedom
from hourly rates while increasing profit by an avearge 22 percent....
Do you KNOW what what business
owners think about, value in, and want from Accounting... or just THINK you do?
Are you LOSING THOUSANDS
by assuming business owners think the same way you do about Accounting
services? Could it be that their viewpoint is very much different?
One thing is for certain: If
you align your marketing message to meet EXACTLY what business
owners want from Accounting services, you will start gettin a
lot of new clients. Read why most Accounting firms are SO CERTAIN
THEY KNOW while they still can't get new clients...
HERE to read this amazing and life-changing information on how
you can start controlling the flow of new Accounting clients!
Accounting service marketing: Getting your message across
Why is it so difficult to
get ANY response to marketing letters, ads and sales promotions?
What can you do to change it?
HERE to read how you can get your Accounting service marketing
message across and create lots of interest for your services!
Why "hiring a marketing expert" won't cut mustard if you want
One of the most common misconceptions
among mid-sized Accounting firms is to think that all they need
for marketing is to hire a marketing expert.
But that's really like solving
a transportation problem by hiring a chauffeur and forgetting
that he needs a VEHICLE to drive before any results can be hoped
to be obtained...
HERE to read what you need BEFORE hiring a marketing expert for
your Accounting firm for RESULTS...
So you're looking for
a faster, easier solution to finding
new Accounting clients?
Many Accounting professionals
in public practice don't really want to get involved in marketing
and sales that much. Instead, they're looking for a fast and
easy solution to finding new clients.
But BUYER BEWARE... does such
a system EXIST at all? Well, many CLAIM that it does but if it
sounds too good to be true...
HERE to read why looking for an easy way of finding Accounting
clients can make you vulnerable for untold trouble!
-Vital necessity of troubleshooting-- When choosing a marketing system for your Accounting
insider secret on how you can instantly spot a functional marketing
system and reject untried and unproven systems. The secret lies
in whether or not the system has TROUBLESHOOTING TOOLS...
HERE to read why the inclusion of troubleshooting tools is so
vitally important when choosing a marketing system for your Accounting
Controlling the risks
in marketing Accounting services
HERE to read this eye-opener about risks of marketing Accounting
services and how to minimise them for yourself!
So you HATE cold calling
and don't AT ALL believe in telemarketing?
Then JOIN THE CLUB... you're
definitely not alone!
But is telemarketing really
a waste of time and money... or is it simply that you need a
completely DIFFERENT approach (and system) to get lots pf prospective
clients for Accounting services by way of telemarketing?
HERE to read how altogether 10,000 preselected prospective Accounting
clients were obtained by a simple telemarketing speech...
clients through direct mailing?
Many Accounting professionals
in public practice have tried their hand in creating sales letters.
And most of us have had to give up for it's very expensive to
find out that the letter doesn't bring results...
To get results, you need to
use exactly the right words and concepts in your letter. And
while it's not much of a secret, it makes a huge difference in
HERE to read how you can use direct mailing letters to obtain
a good number of interested leads!
7 factors governing
the success of Accountancy prospecting
You're 98% success...
but to get a new client you need a hundred!
- FIGHTING BACK: How certain are you that it is impossible
to get new clients for your Accounting firm in today's economic
the bad news, it's easy to forget that an economic slowdown contains
both risks and opportunities, just like any other. Doing nothing is the
only certain way to ensure that the situation can do maximum
In fact, during
recession you can make a HUGE LEAP FORWARD in terms of increasing
your clientele and income... simply because most of your competitors
do absolutely nothing. All you really need is to have a marketing
strategy that aligns with the economic situation.
HERE to read how to harness recession to get lots of new Accounting
How to SELL without having to use superlatives about yourself?
If only it was easier to
Selling your own ability -
yourself, in essence - is often not too pleasant. Using superlatives
can be very embarrassing... and one can also argue that such
salesman antcis don't go well with the image of an Accounting
It's a paradox - if you tell
the client how great you are, he might get turned off... but
if you don't, he just won't know.
HERE to read how you can unleash your true selling power while
remaining in your Accountant's role!
New Generation Accounting
Service PRESENTATION techniques
Accounting service presentation has outlived its usefulness.
It still works
with referrals and some prospects, but if you are serious about
getting a lot MORE clients, you'll want this amazing new technique...
HERE to read more on how to increase sales remarkably with a
new Accounting service presentation technique!
Advertising & Marketing of
Accounting services - a complete waste of effort and money?
Well, admittedly it often
is. Why is it so difficult to get RESULTS from advertising or
marketing campaigns? What's the catch?
HERE to learn why advertising accounting services doesn't work...
and how you can change that!
Are you practical or not when it comes to selecting a marketing system for
your Accounting firm?
How can you find out beforehand
whether or not a marketing system is practical and easy to use?
Is it possible to estimate how fast and easy it is to start using
the system and actually OBTAIN the expected results... new clients?
HERE to read how you can evaluate an accountancy marketing system
for its practicality and usability before buying it!
marketing systems: The ease of getting started and the degree
In selecting a practice
management system for your Accounting firm, it is essential to
ensure those offering the system have actually used it themselves...
HERE to evaluate the practical experience behind any Accounting
service marketing system.
THE DIFFERENCE between
traditional and modern marketing techiniques for Accounting firms
marketing has a lot of good and perfectly applicable parts and
practices. But some parts are ineffective by now. Learn how you
can get results by using the MODERN marketing tehniques...
HERE to read an article that will forever change the way you
think about marketing Accounting services.
You don't want to increase the
NUMBER of Accounting clients but REPLACE a few with BETTER paying
& more cooperative ones?
Sometimes the idea of increasing
the number of clients isn't appealing for obvious reasons. Not
everyone wants to expand through a vast clientele and take on
the hassles of employing many people. A sole practitioner who's
been in practice for a while usually has TOO many clients already...
and too much hassle. The old 80/20 rule (20% of clients cause
80% of the hassle but not of the income) can be beaten but it
takes a bit of cunning.
HERE to read how to start changing the profile of your clientele
so that you get more of those profitable and cooperative Accounting
clients and can replace the bad ones!
added-value Accounting services sold
Many Accounting Professionals
have superb additional services to offer to their clients. But
why are those added-value Accounting services, special consulting,
valuation and other such excellent services so difficult to sell?
There's a very simple and logical
reason for it - and once you know what the barrier is, you can
effectively open the door to increase the sale of these additional
HERE to read the full article on solving the riddle of getting
advanced Accounting services sold.
How to sell
Accounting services: Getting your hourly rates accepted by prospective
Majority of business owners
seek for low-cost Accounting services. Justifying reasonable
hourly rates is a constant pain and source of disagreements.
There is a simple way to
help your prospects and clients accept your fees...
HERE to read on pricing of Accounting services and achieving
acceptance the fees.
Do you want to get a lot
for accounting services?
Referrals are the cream
of all potential clients for an Accounting firm. They're easy
to deal with and you can close almost all of them onto your services.
But why are they so hard
to find? And how do you INCREASE the flow of referrals?
HERE to learn the six factors governing the flow of referrals
for Accounting services!
-Accounting Firm Prospecting System
it have correct Approach in Prospecting for Accounting clients?
the prospecting system have a planned and tested route
from contact to sign-on to follow?
the prospecting system have ENOUGH of what it takes
to really GET results?
the prospecting system include a systematised method
with TOOLS that require no training to use?
the prospecting system allow for constant marketing outflow
& sales activity of practical nature?
the marketing system include a way to monitor results
and troubleshoot problems?
the marketing system put you in control and give full
independence to obtain new Accounting clients wherever you want?
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