Modern Accountancy Marketing & Sales Course

Terms & conditions of sale and delivery of the course

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Modern Accountancy Marketing & Sales
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The Modern Accountancy Marketing & Sales Course

These are the terms and conditions pertaining to the Modern Accountancy Marketing & Sales course and any services rendered in connection with it.


Termination & continuation of your subscription

The cost of the Modern Accountancy Marketing & Sales Course will steadily increase for new subscribers.

Your price will be fixed at the time you subscribed to the course and it will remain the same all through the course, provided you continue your subscription without any breaks.

You can terminate your subscription of the Modern Accountancy Marketing & Sales Course at any time in writing with one week notice before the billing date of the next Part of your course.

Any termination arriving LATER than one week prior to billing date will take effect after the next billing and delivery of that next Part of your course.

We don't have capacity to allow for breaks in the course billing & delivery schedule. If such a break would be necessary for financial reasons, you can obtain a low-cost financing for up to three parts of the course.

This works out so that you can continue receiving the course parts and pay for max three parts at a later date with a small monthly interest accruing for each unpaid part for each month. Contact us to find out the terms for this.

Should you terminate your course and then, at a later date, wish to continue from where you ended off, the cost of the parts will be the price that is current at the time you wish to continue. The price you originally had does not apply anymore, in other words.

We will also have to charge a 50-pound administrative fee for updating your subscription manually.

We apologise for these additional costs. The best way to avoid them is to just continue the course all the way through, securing yourself all the information, all the systems and tools lowest possible cost.

The reason for these rules is partially due to the extra manual work required for changes required by restarting the course midway, and partly because we most definitely want to reward you for continuing to the end.



The consulting included in the Modern Accountancy Marketing & Sales Course is an additional bonus given free of charge to the subscriber.

To USE this time, the client is responsible for contacting us by e-mail or telephone and it is up to the client's activity to ensure it gets used.

This consulting time is available for the duration of the course or as long as the client subscribes to the course or for as long as the client has paid for the parts per schedule, whichever comes first. After that, the client has lost the right to this time and it is no longer available.

If your consulting time EXCEEDS the time you have available from us - be it the free consultation time given with the course or a consultation package you've purchased - the remaining time will be invoiced at regular hourly consulting rates and you are responsible for paying it, regardless of the status of your subscription of the course.

If you use the time, you pay for it too, in other words.

We are responsible for offering a new consultation package at a reduced rate as an alternative but if you don't respond to the offer within 48 hours, the used consultation time will be billed as stated.

If you wish us to perform marketing, advertising or web design tasks - or any other related tasks - these will be charged as consulting time minute per minute, whether or not you are directly informed of it or not.

Please make a note that any asking of advice will use up consulting time - even if you send us some materials and ask to give a professional opinion on something.

With quite a few clients, it simply isn't possible to deliver free personal consulting in any form above the time given with your course. We apologise for the inconvenience this may cause and ask for your understanding.



The Modern Accountancy Marketing & Sales Course is sold as a subscription of information and, once it is timely delivered and contains the information promised, the payment for it is non-refundable.

If you purchase additional consulting time in packages (see Consultation Packages available for course subscribers for prices and packages) and do not use the whole consultation time paid in the package, the remaining time can be refunded to you if you so request but in that case, the USED time will be charged at regular rates (not the package rate) and deducted from the package payment, with the remaining monies refunded.


Responsibility for results

We will do all in our power to help you to get results. But it needs to be understood that ultimately, results will depend on your own activity level, natural abilities, willingness to use the system and apply the instructions precisely and report the problems and results accurately to us in any troubleshooting consultation.

Basically, we are responsible for giving you the tools and support to get results with - and you are responsible for getting the results. It is your Accounting firm and the goal is to help you become totally independent and able in obtaining new clients whenever you want. But it will take some determination and hard work - and that part is up to you.


Legal disclaimer

HDK Consultants Ltd disclaims any legal liability on the results of our client using the systems and tools within the Modern Accountancy Marketing & Sales Course. These are intended as directions and suggestions based on what has worked in marketing Accounting services and it is the client's responsibility to ensure any system complies with any rulings regulating his profession or firm in his region.


Spirit of assignment / intent of contract

The intent of the cooperation is to give to the client sufficient systems, tools, methods, marketing knowhow and support to create a functional marketing & sales activity for the client's Accounting firm with long-term permanence and profitability.

It is understood by both parties that such long-term permanence in creating a functional system of obtaining new clients is not easily achieved and requires a 12-month project and may require additional consulting purchased if problems persist. Most problems can be solved but only with the full cooperation of the client.


Success ratios

Success ratios quoted on this site are not guaranteed automatically to clients. Again, to achieve high success ratio requires precise application and a willingness to continue and do whatever it takes to reach a sufficient success ratio in prospecting and sales.

The minimum closing ratio among Accounting Professionals - when using the specific approach and easy-to-learn tools that we give - is on the average 33 percent. The best ratios are clearly above 50% with peaks at more than 80 percent.

Basically this would mean at least two new clients a month (from the guaranteed six potential clients) but as six potential clients and 33 percent closing ratio represent the MINIMUM, then higher numbers are quite possible - in fact, one would expect higher figures.

However, no guarantee is given for your success ratio. It is dependent on the use of the precise approach that we give in the assignment, your dedication to its usage and reacting to the contacts. We will give you all the support with which to succeed but we cannot do your part.

The course includes an added-value Accounting service that is very easy for any Accounting Professional to present and deliver. In essence, it will increase the desirability of your services and make yours the obvious choice for most potential clients.

This service will also enable you to significantly increase your profit margin as each new client will pay extra for this added service that basically contains the "unpaid" elements of your existing service. (An average profit increase per smaller business clients has been 22 percent with this added-value service.)


Ownership, right of use, copyright and license to the HDK Consultant Ltd systems and tools

The copyright to your Modern Accountancy Marketing & Sales Course is owned by us. By purchasing the course, you get a licence to use these tools, systems and materials ONLY for marketing your own practice and Accounting services. The right is only for one practice or firm.

If you also subscribe to the Prospecting Web Site Package, the contents of the web site are owned by HDK Consultants Ltd and you may not copy the information or use it without an ongoing monthly payment for the licence. The contents may not be published in any other form other than on the web site hosted by us.

Under no circumstances, regardless of any other term or condition, do you receive a right to use these materials or any part thereof for delivering marketing services for other practices or Accounting Professionals or ANY third party, no matter whether delivered for a fee or not, as a service or by way of giving the materials to the possession of another, whether with or without the purpose of these being used for marketing.



If you have questions about the terms and conditions of the Modern Accountancy Marketing & Sales Course, please call or e-mail me personally and I will be happy to give you more information.

Best wishes
Harry Kafka
HDK Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead
West Sussex RH19 2DR
United Kingdom
Tel. (01342) 328 116

Practice Management Articles

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Note: We ask for your telephone number as a verification of your status as a practising Accounting professional. We may at one time or another contact you for short survey but you're free to refuse to participate in it. If you do participate, we will give you a prize as a token of our appreciation and gratitude.

- Monthly Financial Consulting Service: Introducing the proven superior BASIC accounting service that will give you a steady flow of new clients: The MFCS practically sells itself!

IF there was a way to ensure that clients understand and use the information they receive from YOUR basic Accounting service... you would have a mile-long queue of business owners outside your door, all begging for you to accept them as new clients!

CLICK HERE to read how to start delivering a basic Accounting service that 85% of business owners consider so valuable that they would immediately start considering a change of Accountants if they thought it was available...

How to ware your Marketing Hat with a creative, results-producing viewpoint?

As the owner of an Accounting firm, you have many separate tasks and hats. In this article, we examine how easily one can think about marketing "wearing the wrong hat"... and how to avoid the inevitable cost...

CLICK HERE to hold onto your Marketing Hat and make life a lot easier!

Why not offer what businesses want MOST?

51% of small businesses turn to their Accountant for advice...but are we WASTING this natural demand by NOT advising SMEs on the most make-sense and NEEDED areas of enterprising... just because they don't know how to ASK FOR IT?

CLICK HERE to see how you can give clients what they want most....

Packaging Accounting services into highly desirable products

What on earth is PACKAGING? Well, it's the first and most important part of marketing... something without which you will have enormous hardships in getting your services sold effectively because you're not utilizing the PULL that's there. If you read nothing else from our web site, PLEASE read this...

CLICK HERE to read how you can package your Accounting service so it has tremendous pull for your main market — so the service will SELL all on its own!

Instead of paying thousands, how about GETTING PAID for marketing your Accounting services?

In your wildest dreams, have you ever imagined that marketing your services could DIRECTLY BRING INCOME instead of costing an arm and leg?

No, you didn't misunderstand and there's no mistake here... and it's not a wild scheme but something a growing number of firms are employing today...

CLICK HERE to read how Accounting publications can start bringing you a direct income AND new clients!

Looking for inexpensive marketing ideas for a small or startup Accounting practice?

A small Accounting firm has some very speficic requisites for any marketing system. Otherwise, you're playing with the very survival of your practice.

There are certain simple basics on how to EVALUATE Accountancy marketing systems on whether these really have what it takes for you to get new clients.

CLICK HERE to learn how to evaluate your needs for an Accounting service marketing system!

Making use of normal people in selling Accounting services... or are you planning to do it yourself forever?

Read this article to find why it's seemingly impossible to get someone to sell your services successfully. Once you KNOW, you can actually DO IT...

CLICK HERE to learn how you can help average people become highly effective sales persons for your Accounting firm!

EXPANSION-MINDED OR NOT? Why not take this tongue-in-cheek test to measure your readiness for expansion...

Expansion doesn't just happen like a lightning out of blue skies. It requires favourable circumstances... Here's a test for you if you have what it takes to BITE bite into this hot chilli pepper...????

CLICK HERE to test how ready your firm is for healthy expansion at this moment!

Ready-to-use tools for finding prospective Accounting clients and to present & sell your services successfully:

What's all the rave about ready-to-use tools for marketing & selling Accounting services? What's the difference — if these are NOT software solutions then WHAT are they?

CLICK HERE to learn the secret of ready-to-use marketing & sales tools used by the most successful Accounting firms today!

The biggest trap stopping you from obtaining Accounting clients at will...

There's an insidious, invisible TRAP into which we've all fallen. If allowed to remain unnoticed, this trap mechanism will effectively keep any Accounting professional from ever gaining the ability to obtain clients at will.

Knowing the anatomy of this insidious trap (and knowing how to get out of it) is probably the most vital piece of knowledge for unleashing your true potential in acquiring new clients at will.

CLICK HERE to learn the biggest trap stopping accountancy client acquisition... and how to guarantee it won't stop you from obtaining accounting clients at will!

Why you can't find anywhere NEAR as many prospectice clients as you want:


Why does it appear impossible? Why do you get SO FEW referrals and prospects? What's causing this?

Well, chances are you've totally overlooked the biggest source of prospective clients in your area!

CLICK HERE to read an amazing article on different types of prospects and what you need to find and sign these onto your services successfully!

Pricing Accounting services at value... but what's the value to clients?

Pricing your service by hourly rates will always result in lots of upsets and unnecessary explanations.

Why not adopt the principle of charging for availability of advice and at the value your expertise really represents to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard if you know how to do it...

CLICK HERE to see how Accountants have been able to achieve freedom from hourly rates while increasing profit by an avearge 22 percent....

Do you KNOW what what business owners think about, value in, and want from Accounting... or just THINK you do?

Are you LOSING THOUSANDS by assuming business owners think the same way you do about Accounting services? Could it be that their viewpoint is very much different?

One thing is for certain: If you align your marketing message to meet EXACTLY what business owners want from Accounting services, you will start gettin a lot of new clients. Read why most Accounting firms are SO CERTAIN THEY KNOW while they still can't get new clients...

CLICK HERE to read this amazing and life-changing information on how you can start controlling the flow of new Accounting clients!

Accounting service marketing: Getting your message across

Why is it so difficult to get ANY response to marketing letters, ads and sales promotions? What can you do to change it?

CLICK HERE to read how you can get your Accounting service marketing message across and create lots of interest for your services!

Why "hiring a marketing expert" won't cut mustard if you want new clients...

One of the most common misconceptions among mid-sized Accounting firms is to think that all they need for marketing is to hire a marketing expert.

But that's really like solving a transportation problem by hiring a chauffeur and forgetting that he needs a VEHICLE to drive before any results can be hoped to be obtained...

CLICK HERE to read what you need BEFORE hiring a marketing expert for your Accounting firm for RESULTS...

So you're looking for a faster, easier solution to finding new Accounting clients?

Many Accounting professionals in public practice don't really want to get involved in marketing and sales that much. Instead, they're looking for a fast and easy solution to finding new clients.

But BUYER BEWARE... does such a system EXIST at all? Well, many CLAIM that it does but if it sounds too good to be true...

CLICK HERE to read why looking for an easy way of finding Accounting clients can make you vulnerable for untold trouble!

-Vital necessity of troubleshooting-- When choosing a marketing system for your Accounting firm...

Learn the insider secret on how you can instantly spot a functional marketing system and reject untried and unproven systems. The secret lies in whether or not the system has TROUBLESHOOTING TOOLS...

CLICK HERE to read why the inclusion of troubleshooting tools is so vitally important when choosing a marketing system for your Accounting firm!

Risk Management: Controlling the risks in marketing Accounting services

CLICK HERE to read this eye-opener about risks of marketing Accounting services and how to minimise them for yourself!

So you HATE cold calling and don't AT ALL believe in telemarketing?

Then JOIN THE CLUB... you're definitely not alone!

But is telemarketing really a waste of time and money... or is it simply that you need a completely DIFFERENT approach (and system) to get lots pf prospective clients for Accounting services by way of telemarketing?

CLICK HERE to read how altogether 10,000 preselected prospective Accounting clients were obtained by a simple telemarketing speech...

Prospective Accounting clients through direct mailing?

Many Accounting professionals in public practice have tried their hand in creating sales letters. And most of us have had to give up for it's very expensive to find out that the letter doesn't bring results...

To get results, you need to use exactly the right words and concepts in your letter. And while it's not much of a secret, it makes a huge difference in response...

CLICK HERE to read how you can use direct mailing letters to obtain a good number of interested leads!

7 factors governing the success of Accountancy prospecting

CLICK HERE to read a 7-point evaluation on factors influencing how many potential clients you find

You're 98% success... but to get a new client you need a hundred!

CLICK HERE to find those missing 1-2 percent in order to harness your true marketing potential

- FIGHTING BACK: How certain are you that it is impossible to get new clients for your Accounting firm in today's economic situation?

Midst all the bad news, it's easy to forget that an economic slowdown contains both risks and opportunities, just like any other. Doing nothing is the only certain way to ensure that the situation can do maximum damage.

In fact, during recession you can make a HUGE LEAP FORWARD in terms of increasing your clientele and income... simply because most of your competitors do absolutely nothing. All you really need is to have a marketing strategy that aligns with the economic situation.

CLICK HERE to read how to harness recession to get lots of new Accounting clients!

How to SELL without having to use superlatives about yourself?

If only it was easier to sell...

Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives can be very embarrassing... and one can also argue that such salesman antcis don't go well with the image of an Accounting professional.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

CLICK HERE to read how you can unleash your true selling power while remaining in your Accountant's role!

New Generation Accounting Service PRESENTATION techniques

The traditional Accounting service presentation has outlived its usefulness. It still works with referrals and some prospects, but if you are serious about getting a lot MORE clients, you'll want this amazing new technique...

CLICK HERE to read more on how to increase sales remarkably with a new Accounting service presentation technique!

Advertising & Marketing of Accounting services - a complete waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE to learn why advertising accounting services doesn't work... and how you can change that!

Are you practical or not when it comes to selecting a marketing system for your Accounting firm?

How can you find out beforehand whether or not a marketing system is practical and easy to use? Is it possible to estimate how fast and easy it is to start using the system and actually OBTAIN the expected results... new clients?

CLICK HERE to read how you can evaluate an accountancy marketing system for its practicality and usability before buying it!

Comparing Accountancy marketing systems: The ease of getting started and the degree of support

In selecting a practice management system for your Accounting firm, it is essential to ensure those offering the system have actually used it themselves...

CLICK HERE to evaluate the practical experience behind any Accounting service marketing system.

THE DIFFERENCE between traditional and modern marketing techiniques for Accounting firms

Traditional Accountancy marketing has a lot of good and perfectly applicable parts and practices. But some parts are ineffective by now. Learn how you can get results by using the MODERN marketing tehniques...

CLICK HERE to read an article that will forever change the way you think about marketing Accounting services.

You don't want to increase the NUMBER of Accounting clients but REPLACE a few with BETTER paying & more cooperative ones?

Sometimes the idea of increasing the number of clients isn't appealing for obvious reasons. Not everyone wants to expand through a vast clientele and take on the hassles of employing many people. A sole practitioner who's been in practice for a while usually has TOO many clients already... and too much hassle. The old 80/20 rule (20% of clients cause 80% of the hassle but not of the income) can be beaten but it takes a bit of cunning.

CLICK HERE to read how to start changing the profile of your clientele so that you get more of those profitable and cooperative Accounting clients and can replace the bad ones!

Getting advanced added-value Accounting services sold

Many Accounting Professionals have superb additional services to offer to their clients. But why are those added-value Accounting services, special consulting, valuation and other such excellent services so difficult to sell?

There's a very simple and logical reason for it - and once you know what the barrier is, you can effectively open the door to increase the sale of these additional services.

CLICK HERE to read the full article on solving the riddle of getting advanced Accounting services sold.

How to sell Accounting services: Getting your hourly rates accepted by prospective clients

Majority of business owners seek for low-cost Accounting services. Justifying reasonable hourly rates is a constant pain and source of disagreements.

There is a simple way to help your prospects and clients accept your fees...

CLICK HERE to read on pricing of Accounting services and achieving acceptance the fees.

Do you want to get a lot more REFERRALS for accounting services?

Referrals are the cream of all potential clients for an Accounting firm. They're easy to deal with and you can close almost all of them onto your services.

But why are they so hard to find? And how do you INCREASE the flow of referrals?

CLICK HERE to learn the six factors governing the flow of referrals for Accounting services!

-Accounting Firm Prospecting System Evaluation Points-

Does it have correct Approach in Prospecting for Accounting clients?

Does the prospecting system have a planned and tested route
from contact to sign-on to follow?

Does the prospecting system have ENOUGH of what it takes
to really GET results?

Does the prospecting system include a systematised method
with TOOLS that require no training to use?

Does the prospecting system allow for constant marketing outflow
& sales activity of practical nature?

Does the marketing system include a way to monitor results
and troubleshoot problems?

Does the marketing system put you in control and give full
independence to obtain new Accounting clients wherever you want?

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