Find out why Accounting firms practically RAVE about ready-to-use marketing and sales tools. Here those advantages are explained in detail. This new yet proven technique might be just the thing for marketing your Accounting services...

Modern Accounting Service Marketing Technology

Ready-to-use tools: Prospecting, presentation, sales and resales

Helping your Accounting firm expand without risks

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Ready-to-use tools for Accountancy marketing

Accounting service marketing: What does it mean to have ready-to-use tools for prospecting, marketing, sales and resales?

Ready-to-use tools for marketing Accounting services!Accounting professionals often wonder why we so stress the importance of having tested and proven TOOLS for all the various tasks within the marketing and sales of Accounting services.

Admittedly it is a novel subject in Accountancy marketing. And, while many practitioners practically RAVE about RESULTS that can be achieved with such tools, it's a very new thing.

So new, in fact, that there are very few (if any) other solution providers that even OFFER ready-to-use tools to Accountants in public practice.

More often than not, these marketing solution providers offer various clever concepts (with loads of motivational content) with seminars and training days and consulting.... all of which paint new visions, give some great ideas... but then leave the practitioner to his own devices when it comes to getting these new ideas SOLD to local business owners in his area.

Now, let's first explain what we DON'T mean with "ready-to-use tools."

We don't mean software.

We don't mean technical things at all.

When we speak of ready-to-use tools, we mean things like...

l a tested and proven basic service concept, documented exactly for its content and deliver, each part written down so you just have to APPLY the "how" of it
l tested and proven direct mailing letters, complete with graphics and attractive layout... and above all, the MESSAGE that will create interest with most business owners and get you response (prospective clients)
l a tested and proven telemarketing speech and a system how to get practically ANYONE to use it successfully, obtaining new prospective clients within hours and at an unprecedentedly low cost per prospect
l a tested and proven interview to use as the first action with the prospect you receive. This telephone interview yields an 85% success ratio and it's all there, each question and each word, all developed through years of trial and error interviewing potential Accountancy clients
l a tested and proven programme of meeting with prospective clients, including a quote form / contract which acts as the tool with which you CLOSE the prospect then and there without ANY selling required
l a tested and proven system to sell MORE services to clients as they learn more about their finances and automatically start ASKING for those additional services
l a tested and proven client-satisfaction programme that will make your clients REALISE how much they're receiving, thus enabling you to sell more AND lengthening the average time period that clients stay on your services
l a tested and proven referral programme to double or quadruple how many referrals your clients bring as compared to the industry average
l tested and proven (and totally unique) networking systems which will guarantee a widespread web of networkers and keep these actively searching for new referrals for you

...and so on.

In our Modern Accountancy Marketing & Sales Course, there are these and many other tools, all ready to use, and all based on years of trial and error in Accounting service marketing, now finally documented in form of a course.

So, what's so special about that, then?

 

The value of experience in ready-to-use tools is virtually priceless

The difference is that these tools are tested and proven through use in dozens of practices. The telemarketing system alone has an amazing track record: With it we've acquired more than 10,000 preselected prospective clients for Accounting firms!

Now, that's a FAR CRY from being merely someone's great idea. It's tested, proven and utterly reliable... which all translates into RESULTS when YOU get to use the tools.

 

Ready-to-use tools save you from strenuous study

Another valuable thing about these ready-to-use tools is that they are what they say... READY TO USE. You don't have to create these tools. You don't have to STUDY in length to use them... instead, you can just pick the tool up, read the few pages of instructions... and START USING THE TOOL.

That's ease and speed you have to experience to be able to appreciate it fully. These tools will save SO much time and effort for you... to say nothing of money.

 

Effective sales techniques interwoven into the tools

Let's open our coats here and say out loud what we both know to be the truth: Very few Accounting professionals are ALSO top sales experts. It might not be a pleasant truth but it is a fact regardless.

No doubt you've developed some good sales pitches and amassed a few great ways to handle arguments that come up when you try to get a potential client signed onto your services.

I'm not putting that — or you, for that matter — down in any way.

I'm merely explaining the reality of it. You are, first and foremost, an expert of financial matters of which Accounting is one part, taxation another, financial planning a third... and so on.

You are primarily a consultant selling your own expertise... not a salesman.

Yet, unless you can get your services SOLD effectively, there's no way you could ever control the speed with which you get new clients, is there?

Now, IF you want to get new clients, you have two alternatives.

You can study to become a hard-sell sales expert.

Or, you can obtain a system based on ready tools which INCORPORATE the needed sales techniques so that you can simply USE the tools (read the interview, send the letters) and GET THE EXPECTED RESULTS.

And that's what you GET with your Modern Accountancy Marketing & Sales Course.

Tell me, do you WANT to spend years learning sales techniques?

Didn't think so. Selling is not only a demanding art. It can be quite embarrassing too if you're selling yourself... as is the case here.

 

Saving you from embarrassing situations — you never have to use superlatives about yourself

In selling Accounting services, we essentially have a situation where you, the expert, are really SELLING YOURSELF.

You're the item of sale. Your skills, expertise, wisdom, intelligence, abilities and personal characteristics are being evaluated by a non-expert who simply hasn't the matching qualities required to DO so.

In other words, you're an expert trying to convince a non-expert of your expertise.

Now, put like that, we see why it is so thoroughly UNPLEASANT to sell your services.

Tell me... do you ENJOY selling yourself?

Does the idea of facing a cynical business owner and trying to prove your expertise make every cell in your body quivering with eager anticipation?

Are you thrilled pink by the prospect of meeting a sceptical know-it-all who's going to dispute and devaluate just about every claim you make?

Didn't think so.

If you're like the rest of us, then you probably think that there's nothing quite so embarrassing as having to DEFEND your own skills and expertise to a doubtful listener.

Why should you have to PROVE the fact that you're an Accounting professional? And how CAN you prove it to someone who hasn't got the ability to PERCEIVE it?

It's so difficult to sell one's own expertise.

Most every potential client will act automatically just like all of us do when being at the receiving end of a sales pitch. We squirm, we try to avoid encouraging the salesman, we dispute (or suspect) his claims... you know the drill.

Now, if you have the Client Requirements Interview tool included in Modern Accountancy Marketing & Sales Course, you never have to waste energy in trying to prove the obvious.

Because of these ready tools, you NEVER have to use the traditional presentation techniques which involve self-praise and claims.

Instead, this system built so that the PROSPECT "invents those facts speaking FOR joining your clientele. You ask a series of highly captivating questions — and, trust me, he will be fascinated by those questions and form a lot of new ideas! — while allowing the prospect answer anything he wants.

That's all. It's all INCORPORATED into the questionnaire so that, by simply asking the written questions, you FOCUS his attention on a series of issues and, as he answers, he cannot but formulate the opinion then and there.

One question after another, his awareness increases and he becomes more and more conscious of how MUCH he could benefit from YOUR special services.

And you NEVER have to TELL HIM how good you are, not once. You don't make any claims. You don't use any superlatives about yourself or your services.

You just ask the questions... and HE comes up with those things instead. HE realises you're a very highly-skilled expert. HE coins the idea that you really know what you're talking about.

HE formulates the view that your services are of much higher quality than what he has ever received before. HE understands (by understanding everything you ask and enjoying it) that he will be able to USE your advice because it is so understandable and clear.

And, finally, he concedes (to himself) that HE needs you a lot more than you need him... creating the right flow of "who wants who" which will ensure you GET SALES.

Now, wouldn't that be a nice thing to have?

 

Ready-to-use tools versus theory — Instant functionality and reliability versus untried ideas

To summarize, let me just say that there's a remarkable difference in results between a system based on ready-to-use tools and any other methodology.

It's similar to the difference between having a car versus having a few hazy ideas on a PLAN for a car. One you can use instantly, secure in the knowledge that it has been tested and proven... and this you know simply because IT EXISTS; there's no way to create ready-to-use tools without having DONE what they're for... and done so extensively enough to know how to do it successfully.

Of course, motivational pep talks and interesting ideas are always fun.

But they are light-years behind the priceless value of ready-to-use tools.

So, don't choose ideas which require you to research, test, pilot and develop the tools. Instead, pick Modern Accountancy Marketing & Sales Course because all the research, testing, piloting, developing and troubleshooting are already DONE and the system COMES with ready-to-use tools!

 

Convinced enough to TRY Part 1 of Modern Accountancy Marketing & Sales Course?

Then CLICK HERE
to get Part 1 at less than half the price and subscribe to
Accountancy Marketing
& Sales Course now
!

Remember that unless you like what you see, you only have to take Part 1 of the course: You can terminate your subscription at any time unless you're completely satisfied with your course materials!

 

Best wishes
Harry Kafka
HDK Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead
West Sussex RH19 2DR
United Kingdom
Tel. (01342) 328 116
CONTACT FORM
E-mail:
info@accountancymarketing.co.uk

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Note: We ask for your telephone number as a verification of your status as a practising Accounting professional. We may at one time or another contact you for short survey but you're free to refuse to participate in it. If you do participate, we will give you a prize as a token of our appreciation and gratitude.

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CLICK HERE to read how to start delivering a basic Accounting service that 85% of business owners consider so valuable that they would immediately start considering a change of Accountants if they thought it was available...

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CLICK HERE to hold onto your Marketing Hat and make life a lot easier!

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51% of small businesses turn to their Accountant for advice...but are we WASTING this natural demand by NOT advising SMEs on the most make-sense and NEEDED areas of enterprising... just because they don't know how to ASK FOR IT?

CLICK HERE to see how you can give clients what they want most....

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What on earth is PACKAGING? Well, it's the first and most important part of marketing... something without which you will have enormous hardships in getting your services sold effectively because you're not utilizing the PULL that's there. If you read nothing else from our web site, PLEASE read this...

CLICK HERE to read how you can package your Accounting service so it has tremendous pull for your main market — so the service will SELL all on its own!

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In your wildest dreams, have you ever imagined that marketing your services could DIRECTLY BRING INCOME instead of costing an arm and leg?

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CLICK HERE to read how Accounting publications can start bringing you a direct income AND new clients!

Looking for inexpensive marketing ideas for a small or startup Accounting practice?

A small Accounting firm has some very speficic requisites for any marketing system. Otherwise, you're playing with the very survival of your practice.

There are certain simple basics on how to EVALUATE Accountancy marketing systems on whether these really have what it takes for you to get new clients.

CLICK HERE to learn how to evaluate your needs for an Accounting service marketing system!

Making use of normal people in selling Accounting services... or are you planning to do it yourself forever?

Read this article to find why it's seemingly impossible to get someone to sell your services successfully. Once you KNOW, you can actually DO IT...

CLICK HERE to learn how you can help average people become highly effective sales persons for your Accounting firm!

EXPANSION-MINDED OR NOT? Why not take this tongue-in-cheek test to measure your readiness for expansion...

Expansion doesn't just happen like a lightning out of blue skies. It requires favourable circumstances... Here's a test for you if you have what it takes to BITE bite into this hot chilli pepper...????

CLICK HERE to test how ready your firm is for healthy expansion at this moment!

Ready-to-use tools for finding prospective Accounting clients and to present & sell your services successfully:

What's all the rave about ready-to-use tools for marketing & selling Accounting services? What's the difference — if these are NOT software solutions then WHAT are they?

CLICK HERE to learn the secret of ready-to-use marketing & sales tools used by the most successful Accounting firms today!

The biggest trap stopping you from obtaining Accounting clients at will...

There's an insidious, invisible TRAP into which we've all fallen. If allowed to remain unnoticed, this trap mechanism will effectively keep any Accounting professional from ever gaining the ability to obtain clients at will.

Knowing the anatomy of this insidious trap (and knowing how to get out of it) is probably the most vital piece of knowledge for unleashing your true potential in acquiring new clients at will.

CLICK HERE to learn the biggest trap stopping accountancy client acquisition... and how to guarantee it won't stop you from obtaining accounting clients at will!

Why you can't find anywhere NEAR as many prospectice clients as you want:

If only you could FIND MORE PROSPECTIVE CLIENTS...

Why does it appear impossible? Why do you get SO FEW referrals and prospects? What's causing this?

Well, chances are you've totally overlooked the biggest source of prospective clients in your area!

CLICK HERE to read an amazing article on different types of prospects and what you need to find and sign these onto your services successfully!

Pricing Accounting services at value... but what's the value to clients?

Pricing your service by hourly rates will always result in lots of upsets and unnecessary explanations.

Why not adopt the principle of charging for availability of advice and at the value your expertise really represents to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard if you know how to do it...

CLICK HERE to see how Accountants have been able to achieve freedom from hourly rates while increasing profit by an avearge 22 percent....

Do you KNOW what what business owners think about, value in, and want from Accounting... or just THINK you do?

Are you LOSING THOUSANDS by assuming business owners think the same way you do about Accounting services? Could it be that their viewpoint is very much different?

One thing is for certain: If you align your marketing message to meet EXACTLY what business owners want from Accounting services, you will start gettin a lot of new clients. Read why most Accounting firms are SO CERTAIN THEY KNOW while they still can't get new clients...

CLICK HERE to read this amazing and life-changing information on how you can start controlling the flow of new Accounting clients!

Accounting service marketing: Getting your message across

Why is it so difficult to get ANY response to marketing letters, ads and sales promotions? What can you do to change it?

CLICK HERE to read how you can get your Accounting service marketing message across and create lots of interest for your services!

Why "hiring a marketing expert" won't cut mustard if you want new clients...

One of the most common misconceptions among mid-sized Accounting firms is to think that all they need for marketing is to hire a marketing expert.

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CLICK HERE to read what you need BEFORE hiring a marketing expert for your Accounting firm for RESULTS...

So you're looking for a faster, easier solution to finding new Accounting clients?

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CLICK HERE to read why looking for an easy way of finding Accounting clients can make you vulnerable for untold trouble!

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Learn the insider secret on how you can instantly spot a functional marketing system and reject untried and unproven systems. The secret lies in whether or not the system has TROUBLESHOOTING TOOLS...

CLICK HERE to read why the inclusion of troubleshooting tools is so vitally important when choosing a marketing system for your Accounting firm!

Risk Management: Controlling the risks in marketing Accounting services

CLICK HERE to read this eye-opener about risks of marketing Accounting services and how to minimise them for yourself!

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Then JOIN THE CLUB... you're definitely not alone!

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CLICK HERE to read how altogether 10,000 preselected prospective Accounting clients were obtained by a simple telemarketing speech...

Prospective Accounting clients through direct mailing?

Many Accounting professionals in public practice have tried their hand in creating sales letters. And most of us have had to give up for it's very expensive to find out that the letter doesn't bring results...

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CLICK HERE to read how you can use direct mailing letters to obtain a good number of interested leads!

7 factors governing the success of Accountancy prospecting

CLICK HERE to read a 7-point evaluation on factors influencing how many potential clients you find

You're 98% success... but to get a new client you need a hundred!

CLICK HERE to find those missing 1-2 percent in order to harness your true marketing potential

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Midst all the bad news, it's easy to forget that an economic slowdown contains both risks and opportunities, just like any other. Doing nothing is the only certain way to ensure that the situation can do maximum damage.

In fact, during recession you can make a HUGE LEAP FORWARD in terms of increasing your clientele and income... simply because most of your competitors do absolutely nothing. All you really need is to have a marketing strategy that aligns with the economic situation.

CLICK HERE to read how to harness recession to get lots of new Accounting clients!

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If only it was easier to sell...

Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives can be very embarrassing... and one can also argue that such salesman antcis don't go well with the image of an Accounting professional.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

CLICK HERE to read how you can unleash your true selling power while remaining in your Accountant's role!

New Generation Accounting Service PRESENTATION techniques

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CLICK HERE to learn why advertising accounting services doesn't work... and how you can change that!

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CLICK HERE to read how you can evaluate an accountancy marketing system for its practicality and usability before buying it!

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CLICK HERE to evaluate the practical experience behind any Accounting service marketing system.

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CLICK HERE to read an article that will forever change the way you think about marketing Accounting services.

You don't want to increase the NUMBER of Accounting clients but REPLACE a few with BETTER paying & more cooperative ones?

Sometimes the idea of increasing the number of clients isn't appealing for obvious reasons. Not everyone wants to expand through a vast clientele and take on the hassles of employing many people. A sole practitioner who's been in practice for a while usually has TOO many clients already... and too much hassle. The old 80/20 rule (20% of clients cause 80% of the hassle but not of the income) can be beaten but it takes a bit of cunning.

CLICK HERE to read how to start changing the profile of your clientele so that you get more of those profitable and cooperative Accounting clients and can replace the bad ones!

Getting advanced added-value Accounting services sold

Many Accounting Professionals have superb additional services to offer to their clients. But why are those added-value Accounting services, special consulting, valuation and other such excellent services so difficult to sell?

There's a very simple and logical reason for it - and once you know what the barrier is, you can effectively open the door to increase the sale of these additional services.

CLICK HERE to read the full article on solving the riddle of getting advanced Accounting services sold.

How to sell Accounting services: Getting your hourly rates accepted by prospective clients

Majority of business owners seek for low-cost Accounting services. Justifying reasonable hourly rates is a constant pain and source of disagreements.

There is a simple way to help your prospects and clients accept your fees...

CLICK HERE to read on pricing of Accounting services and achieving acceptance the fees.

Do you want to get a lot more REFERRALS for accounting services?

Referrals are the cream of all potential clients for an Accounting firm. They're easy to deal with and you can close almost all of them onto your services.

But why are they so hard to find? And how do you INCREASE the flow of referrals?

CLICK HERE to learn the six factors governing the flow of referrals for Accounting services!

-Accounting Firm Prospecting System Evaluation Points-

Does it have correct Approach in Prospecting for Accounting clients?

Does the prospecting system have a planned and tested route
from contact to sign-on to follow?

Does the prospecting system have ENOUGH of what it takes
to really GET results?

Does the prospecting system include a systematised method
with TOOLS that require no training to use?

Does the prospecting system allow for constant marketing outflow
& sales activity of practical nature?

Does the marketing system include a way to monitor results
and troubleshoot problems?

Does the marketing system put you in control and give full
independence to obtain new Accounting clients wherever you want?

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