|If you're serious about utilising the Internet to promote your accounting services, then consider commissioning a unique, content-rich web site with search engine optimization for your accounting firm. Learn why this is the only way...|
|HDK Consultants USA Inc.|
Bespoke Accountancy Web Design Service the only way to go if you're serious about utilising the Internet in marketing your accounting services
Do you have a special service or angle on accounting and/or financial consulting? Some concept that is much needed out in the market but which competitors haven't realised?
Or have you an idea of some outsourcing service or some other valuable service you could provide to a wider area or nationwide?
If so, this may be the way to make your concept understood AND acquire a continuous flow of interested contacts for it.
This article is about web design and we also offer our services in creating content-rich web sites for various purposes to financial consultants and accounting firms, such as finding prospects for specific accounting services, outsourcing (bookkeeping, payroll, other compliance services) and so on, as explained further down the page.
This service works for anyone offering a specialised service to a sizeable area (city) or outsourcing services with a specific angle nationwide or to a larger territory.
But first, let me go over a few points which are elementary to web design for any accounting firm or financial service.
The Internet's potential still largely unutilised by the accounting industry
Although a communication line for the masses, the Internet is yet little utilised by the accounting industry as a medium for acquiring prospective clients.
While many accounting firms commission web designers to create a beautiful web site, it is not going to do anything for their MARKETING ONLINE unfortunately.
All you receive there is a nice brochure which won't be found unless you point each person to your web site.
It's great to have such a visually splendid presence to which you can direct clients, associates and networking partners. And for those it will perform a statement in terms of its quality of visual appearance.
But it's the CONTENT I speak of when I say there aren't accountancy web sites that would be built for marketing on the Internet.
In fact, I've yet to see an accountancy-related web site that's truly intelligently devised from THAT viewpoint.
Let me explain this.
Internet as a medium of searching for accounting -related content
The Internet is a gigantic jumble of web pages, whose organising is left to search engines.
No one really knows how many web pages exist but estimates vary in BILLIONS.
At this writing, there are about 100-200 million commercial web sites online, each with many pages... topped with governmental and private web sites.
Suffice to say it's a LOT.
A lot of WHAT?
Content. A lot of CONTENT, information, data, readable text, knowledge... CONTENT.
And that's what people look for online. Searching through a search engine is the way everyone finds what they're looking for on the Internet.
Thus, your site must be such that it OPTIMISES that aspect of the nature of the Internet. It must be FOUND easily by the right people who LOOK FOR YOUR EXPERTISE.
The Internet started off as a military installation, after which it became a network of researching and/or finding data for the academic world... after which in 1994 through the invention of the World Wide Web (hence the "www" in web addresses) making the uploading and viewing of IMAGES possible it became a public domain.
At first then, the Internet was only TEXT.
Today, it's a lot about images, layouts, visual design and so on.
But here's the thing: The indexing of all this data still occurs through the TEXT that's on the web page and the web site.
Images mean practically nothing to a search engine.
For the first, you can give an image any name you want and a search engine robot has NO way of SEEING the image, so it discounts the names of images as practically irrelevant.
That's to say, it does NOT consider the name of the image file any indication of the CONTENT of that web page or web site.
And for the second, using the TEXT and text links available on your site is the ONLY way a search engine CAN deduct WHAT your web page and site are all about.
The purpose of search engines is to INDEX web pages based on CONTENT or, to be more precise, "relevancy of content in regards to what is being searched."
In other words, when you go to a search engine and type "accountancy marketing" or "CPA marketing" in the search box and click the button, the search engine will bring you the results in the ORDER OF RELEVANCY to that subject.
If your site is on the FIRST page of the search engines results, it has a good chance of being found. If it's among the top 3-5 then you will receive lots of visitors.
If it's NOT among the top 10-20 then no-one will find it. And if no targeted visitors find your site then the web site is not going to produce any leads, contacts, prospects or other opportunities.
Now, with billions of web pages and millions more being created every week search engines employ ROBOTS (special software called "crawler" whose function is to follow links and report content back to the search engine index) to roam the Internet as it visits (and revisits) millions of pages daily.
While there are many "whizz kids" about claiming they know the secret formulae that search engines use to define relevancy, the fact remains that there is only ONE CERTAIN WAY to be found on searches:
There's no substitute for genuine content on the subject matter.
That's what search engines recognise as top relevancy because your article will inevitably use a lot of other words related to the search term, which combined with the EXTENT of the text on the page tells the search engine that this is very relevant to the specific search term in question.
And that's what utilisation of the Internet for accounting service marketing is all about.
If your web site has unique and rich content then each of its pages is guaranteed to reach the top or near the top of the searches on the key word being used in THAT article on THAT page.
If you have 20 articles each on its own web page, of course whose subjects are each concentrating on one key word or phrase then you're going to be found by most people who search on the Internet for information relevant to that search term.
Yet search engine optimization is but a SECONDARY objective in creating web site content.
Is your accounting web site interesting, does it elicit action on the part of its visitors?
Let's not forget the most important issue here, namely your web site visitors.
Of course your site needs to be optimised for search terms so it will be found. Otherwise, why bother with content, if no-one ever visits the pages, right?
But just as obviously, the web site content must be such that it truly INTERESTS your intended visitor so that it begets ACTION and produces viable leads and contacts from parties interested in what you're offering.
It must be UNIQUE content, for a couple of reasons.
First and foremost, only unique content interests people for obvious reasons.
Secondly, it must be unique in its APPROACH to the subject AND to the visitor, for else you won't captivate the reader. And lastly, search engines actually penalise identical or near-duplicate web pages and downgrade their relevance factor.
Your web site content must be absorbing, it must charm the visitor, it has to captivate his imagination, engross him into the benefits and opportunities brought to light by your rendition of the subject...
...your text must produce some realisations in his mind, bring him some ideas, explain former failures so that his goals are revitalised...
...and so on.
This type of authoring is light-years ahead the crude tricks of those "search engine optimising experts" who just repeat key words on your site.
Your content needs to invigorate, energise, stimulate, encourage the readers while educating them discreetly on the subject, thus PROMPTING ACTION.
There's no point wasting money to optimise your web site unless its content is of such unique quality that it produces results.
Content creation is done FIRST from that viewpoint and only then one goes over the text to plant a moderate number of specific key words into it to ensure optimal search engine placement.
High-quality content alone will get your web page ranked high, unless you attempt to trick the search engines, in which case you're shooting yourself in the foot, of course.
Unique, highly innovative, and interesting content.
That's the most important factor in successful Internet marketing of your financial services.
And that's also the value you receive by using HDK Bespoke Accountancy Web Design Service.
HDK Bespoke Accountancy Web Design Service
This service includes web design but with moderate design ambitions as the goal is to acquire potential clients for your specific service concept.
I'm not going to go into it here but suffice to say that flashy visual design works AGAINST the purpose of PROSPECTING more than FOR it.
I'll be happy to explain this to you in person if you submit a quote request.
The main part of the design is in creating the CONTENT of your web site. This usually requires a few informative articles and careful planning of HOW to present the specific service you want to promote.
Our Bespoke Accountancy Web Design Service also includes web hosting for your site and generally a turnkey solution.
Purpose of HDK Bespoke Accountancy Web Design Service
The purpose of this service is twofold.
For one, its idea is to take ONE special service idea or model and work with that ONLY. The site can have additional pages presenting additional services but its main concentration must be on ONE aspect alone.
This is how marketing on the Internet works. Most commercial sites go with the "jack of all trades, expert of none" -approach and then wonder why their site produces nothing but expenses.
It matters not WHY they do so, be it ignorance or greed or "knowing best" or whatever.
It only matters that they FAIL.
They fail because they try to get it all without understanding the nature of the Internet.
The Internet works as a huge encyclopaedia or a gigantic index of quadrillions of bits of information, each classified by its RELEVANCY to various subjects... and that's why specialisation works online.
The more SPECIALISED a web page is on a specific subject, the more the other pages on the same site are ALSO related to that subject... well, the higher the relevancy, right?
Yet you continually see these silly sites offering a wide variety of not directly related services or goods on the same site.
That's their choice naturally. It won't do them any good, of course... but it will leave the field largely without competition for those who have the insight to invest in a unique and content-rich web site specialising on one issue or aspect or niche market only.
The second purpose of the HDK Bespoke Accountancy Web Design Service is to COOPERATE with you in MARKETING your web site and developing it further.
Specialised, unique and rich content is the basis of high page ranking for your site and it is inevitably the factor that weighs most in attracting targeted visitors to your site.
However, there are additional methods of marketing on the Internet that should be employed to ensure your site gets a high ranking as soon as possible.
Such methods include an energetic link exchange programme (contacting web sites with related subject matter to reciprocate links), approaching various forums and associations to offer article content for their use (with a link back to your site on each article) and even carefully selective postings on suitable online forums which are relevant to your web site's area of specialisation.
Thus, the HDK Bespoke Accountancy Web Design Service is in two parts.
The first involves the CREATION of your web site, including...
... to name a few.
The second part of HDK Bespoke Accountancy Web Design Service involves the MARKETING of your web site, including...
...and other necessary tasks.
Thus, this is truly a turnkey solution as it requires very little of your time.
Only where absolutely necessary will we bother you.
You won't have to create any lists or plans, we will interview you and create the plans for your approval, thus making it much easier than if you had to start from scratch.
And we won't bother you with questions on HOW something should be done unless absolutely necessary AND then we will do it by explaining the alternatives and SUGGESTING a preference, thus bearing our responsibility as the creator of the web site.
What your bespoke accounting / finance web site can do for you
Creating a unique web site with exceptional content AND procuring a high search engine placement for it cannot be achieved overnight. There are billions of web pages trying to achieve the same thing... of which 99% only succeed in making a mess and giving Internet marketing a bad name.
But because they try so hard, search engines have developed a definite conservatism toward new web sites. They take their own good time before becoming excited about the relevance of your site, regardless of how pertinent or unique its information.
your site is marketed AND the longer it stays online, the more
its relevance will increase and soon you'll have the top position
on the search engine in your main keyword.
But it takes some effort, some time.
Equally a content-rich web site cannot be created in a day or two. It takes a lot of work to make it the best there is so that your online presence has a forever brightening future.
This is the truth about web marketing through content-rich sites, despite the best claims of many a peddler selling "great-looking web sites" of identical and/or poor content by the dozen.
But if you DO invest in a throughly unique and content-rich site, one whose angle is specialised, AND if you ensure it is also marketed properly (and legally and ethically), then you can expect something quite positive.
Eventually, your web site will produce prospective clients of good quality on weekly basis. Potential clients who spend hours of their own time READING your online materials ARE DEFINITELY INTERESTED.
They're also active, motivated and likely to buy.
Now, that perhaps doesn't sound like anything magical. But do the math and calculate what it would mean to obtain 4-10 new prospective clients most weeks throughout the year... how much would it cost if you commissioned a telemarketing agency to procure those contacts...
...and don't forget that your contacts are SIGNIFICANTLY BETTER, which means a higher sales closing ratio AND more enjoyable cooperation with clients.
Your web site pulls them in AND trains them to appreciate your specific talent and the unique qualities of your service. Therefore these prospects are by far of higher quality than anything you could acquire through any other means of marketing.
And then there's the BIG advantage that bespoke accountancy / financial service web site has as a way of producing potential clients:
It won't stop. It will just keep on going, once the initial investment has been made and your site is up there on top of search engine listings.
In fact, it will EXPAND. Year after year... and all without you having to do ANYTHING. No actions required, no costs to pay.
You just handle your potential clients as they come and everything else will take care of itself!
So what you can win is a form of "automatic marketing" practically at no cost after the initial investment, a continuous flow of good quality prospects increasing year after year.
Think what you could do with that.
HDK Bespoke Accountancy Web Design Service is it for you?
This service is for accounting firms and financial consultancies whose service model is specialised in one way or another.
It could be a special added-value service that you offer.
Or it could be outsourcing services either you want big companies to outsource their in-house accounting functions to you OR you offer other accounting firms outsourcing services with payroll, bookkeeping or other compliance services.
Also, it is necessary that you can serve a large area. Offering outsourcing services to a large area or your added-value services while operating in a city with tens of thousands of potential clients.
The HDK Bespoke Accountancy Web Design Service is definitely not worth your while if you're located in a small town or village, with only the basic compliance services being offered to local businesses.
But if you have a specialised angle, a service idea you believe it, something that's special and would bring you new clients once the unique BENEFITS of your service are made understood to your target group... then HDK Bespoke Accountancy Web Design Service is the way to go.
Now, you don't have to decide it here and now. Feel free to contact us to discuss your ideas and we can then exchange views on whether or not this bespoke web design & marketing service suits your requirements, preferences and circumstances.
There's no charge for talking about it or getting a quote.
- Monthly Financial Consulting Service: Introducing the proven superior BASIC accounting service that will give you a steady flow of new clients: The MFCS practically sells itself!
IF there was a way to ensure that clients understand and use the information they receive from YOUR basic Accounting service... you would have a mile-long queue of business owners outside your door, all begging for you to accept them as new clients!
CLICK HERE to read how to start delivering a basic Accounting service that 85% of business owners consider so valuable that they would immediately start considering a change of Accountants if they thought it was available...
How to ware your Marketing Hat with a creative, results-producing viewpoint?
As the owner of an Accounting firm, you have many separate tasks and hats. In this article, we examine how easily one can think about marketing "wearing the wrong hat"... and how to avoid the inevitable cost...
Why not offer what businesses want MOST?
51% of small businesses turn to their Accountant for advice...but are we WASTING this natural demand by NOT advising SMEs on the most make-sense and NEEDED areas of enterprising... just because they don't know how to ASK FOR IT?
Packaging Accounting services into highly desirable products
What on earth is PACKAGING? Well, it's the first and most important part of marketing... something without which you will have enormous hardships in getting your services sold effectively because you're not utilizing the PULL that's there. If you read nothing else from our web site, PLEASE read this...
Instead of paying thousands, how about GETTING PAID for marketing your Accounting services?
In your wildest dreams, have you ever imagined that marketing your services could DIRECTLY BRING INCOME instead of costing an arm and leg?
No, you didn't misunderstand and there's no mistake here... and it's not a wild scheme but something a growing number of firms are employing today...
Looking for inexpensive marketing ideas for a small or startup Accounting practice?
A small Accounting firm has some very speficic requisites for any marketing system. Otherwise, you're playing with the very survival of your practice.
There are certain simple basics on how to EVALUATE Accountancy marketing systems on whether these really have what it takes for you to get new clients.
Making use of normal people in selling Accounting services... or are you planning to do it yourself forever?
Read this article to find why it's seemingly impossible to get someone to sell your services successfully. Once you KNOW, you can actually DO IT...
EXPANSION-MINDED OR NOT? Why not take this tongue-in-cheek test to measure your readiness for expansion...
Expansion doesn't just happen like a lightning out of blue skies. It requires favourable circumstances... Here's a test for you if you have what it takes to BITE bite into this hot chilli pepper...????
Ready-to-use tools for finding prospective Accounting clients and to present & sell your services successfully:
What's all the fuss about ready-to-use tools for marketing & selling Accounting services? What's the difference if these are NOT software solutions then WHAT are they?
The biggest trap stopping you from obtaining Accounting clients at will...
There's an insidious, invisible TRAP into which we've all fallen. If allowed to remain unnoticed, this trap mechanism will effectively keep any Accounting professional from ever gaining the ability to obtain clients at will.
Knowing the anatomy of this insidious trap (and knowing how to get out of it) is probably the most vital piece of knowledge for unleashing your true potential in acquiring new clients at will.
Why you can't find anywhere NEAR as many prospectice clients as you want:
If only you could FIND MORE PROSPECTIVE CLIENTS...
Why does it appear impossible? Why do you get SO FEW referrals and prospects? What's causing this?
Well, chances are you've totally overlooked the biggest source of prospective clients in your area!
Pricing Accounting services at value... but what's the value to clients?
Pricing your service by hourly rates will always result in lots of upsets and unnecessary explanations.
Why not adopt the principle of charging for availability of advice and at the value your expertise really represents to clients?
How can you CREATE that value in the minds of your current and future clients? Its not all that hard if you know how to do it...
Do you KNOW what what business owners think about, value in, and want from Accounting... or just THINK you do?
Are you LOSING THOUSANDS by assuming business owners think the same way you do about Accounting services? Could it be that their viewpoint is very much different?
One thing is for certain: If you align your marketing message to meet EXACTLY what business owners want from Accounting services, you will start gettin a lot of new clients. Read why most Accounting firms are SO CERTAIN THEY KNOW while they still can't get new clients...
Accounting service marketing: Getting your message across
Why is it so difficult to get ANY response to marketing letters, ads and sales promotions? What can you do to change it?
Why "hiring a marketing expert" won't cut mustard if you want new clients...
One of the most common misconceptions among mid-sized Accounting firms is to think that all they need for marketing is to hire a marketing expert.
But that's really like solving a transportation problem by hiring a chauffeur and forgetting that he needs a VEHICLE to drive before any results can be hoped to be obtained...
So you're looking for a faster, easier solution to finding new Accounting clients?
Many Accounting professionals in public practice don't really want to get involved in marketing and sales that much. Instead, they're looking for a fast and easy solution to finding new clients.
But BUYER BEWARE... does such a system EXIST at all? Well, many CLAIM that it does but if it sounds too good to be true...
-Vital necessity of troubleshooting-- When choosing a marketing system for your Accounting firm...
Learn the insider secret on how you can instantly spot a functional marketing system and reject untried and unproven systems. The secret lies in whether or not the system has TROUBLESHOOTING TOOLS...
Risk Management: Controlling the risks in marketing Accounting services
So you HATE cold calling and don't AT ALL believe in telemarketing?
Then JOIN THE CLUB... you're definitely not alone!
But is telemarketing really a waste of time and money... or is it simply that you need a completely DIFFERENT approach (and system) to get lots pf prospective clients for Accounting services by way of telemarketing?
Prospective Accounting clients through direct mailing?
Many Accounting professionals in public practice have tried their hand in creating sales letters. And most of us have had to give up for it's very expensive to find out that the letter doesn't bring results...
To get results, you need to use exactly the right words and concepts in your letter. And while it's not much of a secret, it makes a huge difference in response...
7 factors governing the success of Accountancy prospecting
You're 98% success... but to get a new client you need a hundred!
- FIGHTING BACK: How certain are you that it is impossible to get new clients for your Accounting firm in today's economic situation?
Midst all the bad news, it's easy to forget that an economic slowdown contains both risks and opportunities, just like any other. Doing nothing is the only certain way to ensure that the situation can do maximum damage.
In fact, during recession you can make a HUGE LEAP FORWARD in terms of increasing your clientele and income... simply because most of your competitors do absolutely nothing. All you really need is to have a marketing strategy that aligns with the economic situation.
How to SELL without having to use superlatives about yourself?
If only it was easier to sell...
Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives can be very embarrassing... and one can also argue that such salesman antcis don't go well with the image of an Accounting professional.
It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.
New Generation Accounting Service PRESENTATION techniques
The traditional Accounting service presentation has outlived its usefulness. It still works with referrals and some prospects, but if you are serious about getting a lot MORE clients, you'll want this amazing new technique...
Advertising & Marketing of Accounting services - a complete waste of effort and money?
Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?
Are you practical or not when it comes to selecting a marketing system for your Accounting firm?
How can you find out beforehand whether or not a marketing system is practical and easy to use? Is it possible to estimate how fast and easy it is to start using the system and actually OBTAIN the expected results... new clients?
Comparing Accountancy marketing systems: The ease of getting started and the degree of support
In selecting a practice management system for your Accounting firm, it is essential to ensure those offering the system have actually used it themselves...
THE DIFFERENCE between traditional and modern marketing techiniques for Accounting firms
Traditional Accountancy marketing has a lot of good and perfectly applicable parts and practices. But some parts are ineffective by now. Learn how you can get results by using the MODERN marketing tehniques...
You don't want to increase the NUMBER of Accounting clients but REPLACE a few with BETTER paying & more cooperative ones?
Sometimes the idea of increasing the number of clients isn't appealing for obvious reasons. Not everyone wants to expand through a vast clientele and take on the hassles of employing many people. A sole practitioner who's been in practice for a while usually has TOO many clients already... and too much hassle. The old 80/20 rule (20% of clients cause 80% of the hassle but not of the income) can be beaten but it takes a bit of cunning.
How to sell advanced added-value Accounting services
Many Accounting Professionals have superb additional services to offer to their clients. But why are those added-value Accounting services, special consulting, valuation and other such excellent services so difficult to sell?
There's a very simple and logical reason for it - and once you know what the barrier is, you can effectively open the door to increase the sale of these additional services.
How to sell Accounting services: Getting your hourly rates accepted by prospective clients
Majority of business owners seek for low-cost Accounting services. Justifying reasonable hourly rates is a constant pain and source of disagreements.
There is a simple way to help your prospects and clients accept your fees...
Do you want to get a lot more REFERRALS for accounting services?
Referrals are the cream of all potential clients for an Accounting firm. They're easy to deal with and you can close almost all of them onto your services.
But why are they so hard to find? And how do you INCREASE the flow of referrals?
from contact to sign-on to follow?
to really GET results?
with TOOLS that require no training to use?
& sales activity of practical nature?
and troubleshoot problems?
independence to obtain new Accounting clients wherever you want?
| LINKS | CONTACT US |
Copyright & Legal Disclaimer | Privacy Statement | About HDK Consultants